Lead, Product Content Engineering

Vamp; San Francisco (CA); On-site; USD 242,000 - 296,000; Full time

Benefits offered by this job

Bonus

Equity

Comprehensive benefits

Job summary

Vamp in San Francisco is seeking a Lead, Product Content Engineering to drive the content strategy for the new Instagram TV app. The role involves building and leading a team of content engineers while partnering with product and technical teams to create innovative content solutions.

The ideal candidate should have expertise in short-form video content, a track record of team management, and experience in navigating fast-paced environments. A competitive salary range of $242,000 to $296,000 is offered along with bonuses, equity, and other benefits.

Qualifications

• Expertise in short-form video content and video formats at scale.
• Proven track record of managing high-performing teams.
• Experience in strategic direction setting in dynamic environments.

Responsibilities

• Drive content strategy for the Instagram TV app.
• Build and mentor a team of content engineers.
• Leverage insights to inform content decisions and optimize user experiences.

Skills

Short-form video content expertise

Team management

Cross-functional collaboration

Quantitative analysis

Job description

Product Content Engineering is a horizontal function supporting initiatives across Instagram and is seeking an experienced leader to join and grow the team. We partner closely with product and technical teams to solve problems by providing content-driven solutions, set standards of quality, and ideate new creative consumption experiences across different mediums and platforms that entertain, inform, and delight users. We’re at the very beginning of an exciting journey—building the Instagram TV app from the ground up. As a Lead, Product Content Engineering, you’ll drive the content strategy for this new platform, building and leading a high-performing team to shape the future of immersive, community-driven TV experiences.

Responsibilities

• Drive the content strategy for the Instagram TV app, setting quality standards, measurement frameworks, and roadmaps for new features and experiences
• Build, lead, and mentor a team of content engineers, fostering a culture of creativity, excellence, and professional growth
• Partner with leadership across design, product, and engineering to ideate, prototype, and launch innovative content formats that resonate with diverse audiences, leveraging AI tools and solutions
• Establish and scale processes, frameworks, and best practices that elevate content quality across the team and organization
• Leverage quantitative and qualitative insights to inform content decisions, optimize user experiences, and communicate results to stakeholders
• Build influence across teams, advocating for content quality and user-centric design
• Stay ahead of industry trends, identifying emerging opportunities and translating them into actionable recommendations for team strategy
• Drive operational efficiency and reliability, ensuring the team delivers high-quality editorial work in a fast-paced, dynamic environment

Minimum Qualifications

• Demonstrated expertise in short‑form video content and emerging video formats at scale
• Proven track record of building, managing, and developing high‑performing teams
• Experience setting strategic direction and navigating ambiguity in fast-paced, zero-to-one environments
• Proven ability to lead cross-functional initiatives and drive alignment with stakeholders across product, engineering, design, and analytics
• Editorial judgment demonstrated through experience documenting decision logic into reusable frameworks and scaling them across teams
• Proficiency in leveraging quantitative insights to inform content decisions and communicate impact to leadership audiences
• Track record of building influence and driving alignment across cross‑functional partners

Preferred Qualifications

• Experience leading teams through product launches in ambiguous or zero-to-one environments
• Experience partnering with product teams or programs from roadmapping through delivery at a strategic level
• Familiarity with developing content strategy, establishing quality standards, and experiences on video platforms at scale
• Experience building a team or function from scratch
• Background in OTT, TV, and/or digital media production leadership

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

Compensation: $242,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.