Lead Partner Strategist

Truth Tree; Indiana (PA); On-site; USD 110,000 - 150,000; Full time

Job summary

Truth Tree is seeking a Lead Partner Strategist to guide school partners from onboarding to long-term success, overseeing strategy, implementation, and optimization of paid campaigns across Google, Meta, and other platforms.

You will build relationships, tailor strategies to client goals, manage projects, and deliver data-driven insights to drive revenue and client satisfaction.

Qualifications

• Experience in education marketing, admissions, or communications.
• Excellent writer.
• Experience using project management software.
• Extreme attention to detail.
• Strong understanding of digital marketing channels (SEO, PPC, social media, email) and analytics tools.
• Ability to analyze data to inform strategic decisions.
• Capacity to manage multiple projects in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Creative thinker who develops innovative marketing solutions.

Responsibilities

• Client Relationship Management: Build and maintain strong relationships with school partners, ensuring exceptional service and satisfaction.
• Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with clients’ objectives.
• Project Management: Oversee the execution of marketing campaigns, coordinating with internal teams to deliver timely and impactful results.
• Paid Media Management: Lead the development, execution, and continuous optimization of paid ad campaigns across Google, Meta, and other digital platforms.
• Performance Analysis: Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize strategies.
• Client Communication: Effectively communicate with clients, providing regular updates, addressing concerns, and sharing valuable insights.
• Partnership Development: Identify opportunities for cross-selling and upselling to enhance revenue.
• Tactical Execution: Manage projects from inception to completion, ensuring adherence to strategy and tactics.
• Team Collaboration: Collaborate with the production team to align efforts and achieve partnership goals.
• Strategic Alignment: Organize, plan, and lead partner meetings to develop and refine strategies.
• Quality Assurance: Conduct thorough reviews of all campaign materials to ensure accuracy and quality.
• Problem-Solving: Think critically, solve problems, and make decisive decisions to drive positive outcomes.

Skills

Education marketing

Data-driven strategist

Excellent communicator

Attention to detail

Digital marketing channels

Analytics tools

Creative thinking

Tools

Project management software

Job description

Join Us in Shaping the Future of Education Marketing

Truth Tree, a leading digital marketing agency dedicated to empowering schools and education companies, seeks a detail-oriented strategic thinker to join our dynamic team. As a Lead Partner Strategist, you will be the primary point of contact for our valued school partners, overseeing their journey from onboarding to long-term success. You will foster strong relationships, understand their unique needs, and develop tailored strategies to achieve their marketing goals. This role will primarily focus on the strategy development, implementation, and optimization of paid advertising campaigns across Google, Meta (Facebook/Instagram), and other platforms. Your key responsibilities will include building and maintaining strong client relationships, developing and implementing comprehensive digital marketing strategies, overseeing project execution, analyzing campaign performance, and effectively communicating with clients.

Why Truth Tree?

• At Truth Tree, your work is not just a job; it’s a mission. As the Lead Partner Strategist, your work will directly contribute to the success of educational institutions and shape the future of learning.
• At Truth Tree, we’re not just about the present; we’re about the future. We’re a forward-thinking agency that thrives on creativity and experimentation, offering you the opportunity to learn and grow in the ever-evolving field of digital marketing.
• Collaborative environment: Join a supportive team where your ideas are valued and your voice makes a difference.

Who You Are

• A school marketing whiz with at least 5 years of experience in private school marketing, admissions, or communications
• Slightly obsessed with the psychology of parents and how they shop for, value, and choose expensive services for their child(ren).
• A data-driven strategist with a knack for turning insights into actionable marketing campaigns.
• A master of organization and prioritization, adept at juggling multiple projects and deadlines with a cool head.
• An expert communicator who can collaborate seamlessly.
• A detail-oriented professional committed to ensuring accuracy and quality in every aspect of your work.
• A self-starter with the initiative to work independently and drive projects to successful completion.

What You’ll Do

• Client Relationship Management: Build and maintain strong relationships with school partners, ensuring exceptional service and satisfaction.
• Strategic Planning: Develop and implement comprehensive digital marketing strategies aligned with clients’ objectives.
• Project Management: Oversee the execution of marketing campaigns, coordinating with internal teams to deliver timely and impactful results.
• Paid Media Management: Lead the development, execution, and continuous optimization of paid ad campaigns across Google, Meta, and other digital platforms.
• Performance Analysis: Monitor campaign performance, analyze key metrics, and provide actionable insights to optimize strategies.
• Client Communication: Effectively communicate with clients, providing regular updates, addressing concerns, and sharing valuable insights.
• Partnership Development: Identify opportunities for cross-selling and upselling to enhance revenue.
• Tactical Execution: Manage projects from inception to completion, ensuring adherence to strategy and tactics.
• Team Collaboration: Collaborate with the production team to align efforts and achieve partnership goals.
• Strategic Alignment: Organize, plan, and lead partner meetings to develop and refine strategies.
• Quality Assurance: Conduct thorough reviews of all campaign materials to ensure accuracy and quality.
• Problem-Solving: Think critically, solve problems, and make decisive decisions to drive positive outcomes.

Qualifications

• Successful experience in education marketing, admissions, or communications
• Highly proficient writer
• Experience using project management software
• Breathtaking attention to every. single. detail.
• Strong understanding of digital marketing channels (SEO, PPC, social media, email marketing) and analytics tools.
• Ability to analyze data and use insights to inform strategic decisions.
• Capacity to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills to build and maintain strong relationships with clients and internal teams.
• Ability to think creatively and develop innovative marketing solutions.

Ready to Join?