Lead MPU Product Marketing & Showroom Strategy

Ford Motor Company; Dearborn (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Family building benefits

Vehicle discount program

Tuition assistance

Employee resource groups

Paid community service leave

Paid holidays

Paid time off with vacation purchase

Job summary

Ford Motor Company is seeking a strategic product marketing leader to guide the Lincoln showroom's next-generation product. You will partner with Consumer Insights, Finance, and Marketing to translate customer needs into portfolio choices and a compelling value proposition.

This leadership role requires cross-functional influence, rigorous financial thinking, and the ability to drive toward launch readiness and market success across regions.

Qualifications

• Bachelor's degree in Marketing, Business, Finance, Economics, Engineering, Product Management, or a related field.
• Experience in product marketing, product strategy, portfolio planning, category management, or pricing.
• Experience guiding a product through multiple stages of its development and commercialization lifecycle.
• Strong financial acumen, including experience with business cases, pricing, revenue, volume, margin, and return analysis.
• Proven ability to synthesize customer research, competitive intelligence, and financial data into actionable recommendations.
• Track record of leading cross-functional initiatives and influencing decisions without formal authority.
• Strong written, verbal, and visual communication skills, capable of presenting complex decisions clearly to senior leadership.
• Ability to operate effectively in ambiguity, adapt to changing assumptions, and maintain momentum against critical milestones.

Responsibilities

• Guide the product lifecycle across its lifecycle from concept through development milestones and define the product's role within the Lincoln portfolio.
• Partner with Consumer Insights and regional teams to translate findings into clear product requirements and advocate for the client in design, attributes, technology, and pricing decisions.
• Develop a differentiated product value proposition and lead the product offering strategy including series, packages, options, powertrain choices, and feature availability.
• Co-lead the product’s Market Equation and business case with Finance and Pricing teams, covering pricing, revenue, volume, mix, cost, margin, and EBIT.
• Facilitate cross-functional decisions across Design, Engineering, Program Management, Finance, and Manufacturing and present concise recommendations to leadership.
• Translate strategy and competitive advantages into a foundation for launch planning and ensure a strong handoff to market execution.

Skills

Product marketing

Product strategy

Portfolio planning

Pricing

Cross-functional leadership

Financial analysis

Executive communication

Ambiguity management

Education

Bachelor's degree or higher in Marketing, Business, Finance, Economics, Engineering, Product Management

Job description

Ford Motor Company is seeking a strategic product marketing leader to guide the Lincoln showroom's next-generation product. You will partner with Consumer Insights, Finance, and Marketing to translate customer needs into portfolio choices and a compelling value proposition.

This leadership role requires cross-functional influence, rigorous financial thinking, and the ability to drive toward launch readiness and market success across regions.