Lead, Merchandising- Ecommerce - Footwear & Accessories

Under Armour, Inc; Baltimore (MD); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

UA Give Back Volunteer Days

Maternity and Parental Leave

Health & fitness benefits, discounts

Job summary

Under Armour, Inc. seeks a Lead, Channel Merchandising, E-Commerce to define and drive the merchandising vision for Footwear & Accessories in the Americas e-commerce channel.

Reporting to the Director, E-Commerce Merchandising, this hands-on role leads end-to-end merchandising—from seasonal strategy to GTM execution—to fuel growth. The ideal candidate has 8+ years in merchandising for digital channels, a track record in consumer products, and a passion for footwear and the digital marketplace.

Qualifications

• 8+ years of merchandising, digital or product experience in a fast-paced consumer company.
• Experience with Go-To-Market models in a global, matrixed environment.
• Clear and compelling communication of strategy and insights.

Responsibilities

• Create consumer-centric assortments for footwear and accessories on UA's e-commerce sites.
• Lead Go-to-Market milestones for categories with Director support.
• Connect product, brand, and sport moments to engage the target consumer.
• Present assortment direction aligned with Americas long-term strategy.
• Collaborate with POD across commercial, planning, site merchandising, and marketing.
• Analyze sales trends and competitive landscape to drive actions.
• Leverage consumer insights to drive meaningful discussions with partners.
• Think strategically to evolve processes and improve efficiency.

Skills

Cross-functional collaboration

Strong communication

Analytical thinking

Go-To-Market planning

Digital commerce

Education

Bachelor's degree

Master's degree

12 years experience without degree

Job description

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead, Channel Merchandising, E-Commerce is responsible for defining and driving the merchandising vision and business strategy for the Footwear & Accessories business within the Americas e-commerce channel. Reporting to the Director, E-Commerce Merchandising, this hands-on role is accountable for building consumer-led, profitable assortments that fuel long-term growth. The position leads the end-to-end merchandising process, from seasonal assortment strategy and Go-to-Market execution to in-season performance optimization, translating consumer insights, marketplace trends, and business analytics into actions that drive revenue, margin, and brand impact.

The ideal candidate is a strong merchant, operator, and communicator with 8+ years of merchandising experience supporting e-commerce or digital channels. This individual will bring a proven track record in a leading consumer products company, along with a passion for footwear, accessories, and the consumer behaviors that shape the digital marketplace.

Your Impact

• Create consumer centric assortments for the footwear and accessories business on UA’s E-commerce sites.
• Lead the Go-to-Market milestones for the categories they are responsible for with the support of the Director, e-Commerce merchandising.
• Connect product, brand, and sport moments to create authentic, powerful and consistent engagement with the target consumer throughout the season.
• Present assortment direction and how it supports the Americas’ long term strategy.
• Work in collaboration with the POD across commercial, planning, site merchandising, and marketing to build strong relationships to support the business throughout the season.
• Ability to manage and perform under a fast-paced environment.
• Own analyzing sales trends and competitive landscape to generate recommendations for strategic action to meet performance objectives and the right consumer expectations.
• Leverage consumer insights to drive meaningful conversations with other partners and to identify incremental opportunities.
• Think strategically and present ideas on how to continue to evolve and improve processes.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience, OR Master's degree with typically 6 years of relevant experience, OR Typically 12 years of relevant work experience without degree.
• Teammate with the ability to influence and align cross functional partners through strong, trust based relationships in a matrixed organization.
• Demonstrated success partnering with cross functional pods and driving collaboration, process, and execution against shared goals.
• Clear, compelling communicator, able to translate strategy, processes, and insights into actionable direction verbally and in writing.
• Strong analytical and strategic thinking skills, with the ability to convert data, consumer insight, and marketplace trends into decisions.
• Minimum 8+ years of relevant experience in merchandising, digital, or product within a fast paced, consumer driven organization, demonstrating increased scope and responsibility.
• Experience with Go To Market models within a global, matrixed environment.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$90,000.00-$120,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].