Lead, Measurement Science & Impact Analytics

Comcast Advertising; New York (NY); Hybride; USD 130 000 - 196 000; Plein temps

Résumé du poste

Universal Ads, part of Comcast, seeks a Sr. Measurement Science Lead to scale measurement practices and drive advertiser insights. You will lead experimentation, geo-based and quasi-experimental studies, and partner with Sales, Product and Engineering to deliver measurable impact.

This hands-on, data-driven role requires 3–6 years in advertising measurement, strong collaboration, and the ability to translate methodologies into client-facing recommendations.

Qualifications

• 3–6 years of experience in advertising measurement.
• Experience with cross-functional collaboration across teams.
• Strong background in experimental research design and measurement science.
• Familiarity with marketing research and adtech concepts.

Responsabilités

• Design and execute geo-based and quasi-experimental studies (geo lift, holdout, DiD).
• Evaluate test power, holdout allocation, duration and spend structure.
• Collaborate with third-party measurement vendors to ensure rigor.
• Translate results into actionable business implications for Sales, Product and Clients.
• Support early-stage pilots of first-party measurement solutions.
• Work with Product and Engineering to improve measurement infra and APIs.
• Provide data-driven insights to optimize campaigns and monetize product improvements.

Connaissances

Cross-functional collaboration

Data analysis tools

Experimental research design

Measurement science

Marketing research

Adtech

Formation

Bachelor's Degree

Description du poste

Universal Ads, part of Comcast, seeks a Sr. Measurement Science Lead to scale measurement practices and drive advertiser insights. You will lead experimentation, geo-based and quasi-experimental studies, and partner with Sales, Product and Engineering to deliver measurable impact.

This hands-on, data-driven role requires 3–6 years in advertising measurement, strong collaboration, and the ability to translate methodologies into client-facing recommendations.