Sr. Measurement Science Lead

Comcast (CC) of Willow Grove; New York (NY); On-site; USD 130,000 - 196,000; Full time

Benefits offered by this job

Bonus eligibility

Best‑in‑class benefits

Career development opportunities

Job summary

Universal Ads, part of Comcast, seeks a Sr. Measurement Science Lead to scale advertiser impact measurement. This hands‑on role requires 3–6 years in advertising measurement and cross‑functional collaboration across Sales, Product and Clients.

You will design and run incrementality studies, pilot first‑party measurement solutions, and translate results into practical guidance for product and sales teams in a fast‑moving environment.

Qualifications

• Experience in advertising measurement (3–6 years)
• Ability to lead cross‑functional collaboration
• Familiarity with geo‑based experiments and DiD designs

Responsibilities

• Incrementality & Experimental Design
• Support geo‑based and quasi‑experimental studies
• Evaluate test power, holdout allocation and budgets
• Collaborate with third‑party measurement vendors for rigor
• Translate results into actionable business insights

Skills

Cross‑functional

Data analysis

Experimental design

Measurement science

Marketing research

Adtech

Education

Bachelor's degree

Job description

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one‑stop shop for high‑quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is seeking a Sr. Measurement Science Lead to help scale and operationalize how we measure advertiser impact. This role will support incrementality studies, trial first‑party measurement solutions in pilot stages, and conduct deep campaign analytics to inform product and revenue strategy. This is a hands‑on, data‑driven role for someone with 3–6 years of experience in advertising measurement who is comfortable operating in a fast‑moving, cross‑functional environment. This role will serve as a lead external Measurement Science voice and resource for translating methodologies, results/insights, and recommendations for Sales and clients.

Job Description

Required Skills:

• Cross‑functional collaboration
• Data analysis tools
• Experimental research design
• Measurement science
• Marketing research
• Adtech

Responsibilities:

• Incrementality & Experimental Design
• Support design and execution of geo‑based and quasi‑experimental studies (geo lift, holdout, DiD, reverse holdout)
• Evaluate test power, holdout allocation, duration, and spend structure
• Partner with third‑party measurement vendors to ensure methodological rigor (geo lift, MTA, MMM, brand metrics, etc.)
• Translate results into clear business implications for Clients, Sales and Product
• Trial and evaluate first‑party measurement solutions in early‑stage pilots
• Stress‑test methodology, validate outputs, and identify data gaps
• Partner with Product and Engineering to refine exposure logging, reporting APIs, and measurement infrastructure
• Provide structured recommendations prior to broader rollout
• Conduct deep dives into creatives, audience delivery, pacing, frequency, reach curves, CPMs, and performance drivers
• Identify trends across categories, spend tiers, dimensions, and markets
• Enhance internal benchmarks and norms
• Surface actionable insights that inform optimization and product improvements

Cross‑Functional Partnership

• Partner with Sales to scope defensible measurement plans and align on realistic performance expectations
• Collaborate with Product to prioritize measurement roadmap initiatives
• Support PMM / Marketing with data‑backed case studies and performance narratives

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game‑changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Advertising Technologies, Cross‑Functional Collaboration, Data Analysis Tools, Experimental Research Design, Marketing Research, Measurement Science

Compensation

New York Pay Range: $130,355.96 - $195,533.94 This job can be performed in Illinois with a Pay Range of $114,061.46 - $195,533.94 Comcast intends to offer the selected candidate base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Benefits

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non‑sales positions are eligible for a Bonus. Additionally, Comcast provides best‑in‑class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Education

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Equal Opportunity

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.