Lead - Campaign Management

Bread Financial Payments in; Columbus (OH); Hybrid; USD 101,000 - 161,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid holidays

Flexible Time Off

Employee stock purchase plan

Annual incentive bonus

Job summary

Bread Financial is seeking a Lead - Campaign Management (Finance) to design, coordinate, and optimize complex marketing programs and customer engagement initiatives. You will translate objectives into executable plans, align stakeholders, and drive scalable delivery frameworks across Marketing Services.

Ideal candidates bring 8–10 years in marketing programs, 7+ years with enterprise work-management platforms, and 5+ years leading multi-team initiatives.

Qualifications

• 8–10 years experience in marketing programs or campaign management at senior level.
• 7+ years experience using enterprise work-management platforms for complex workflows.
• 5+ years experience leading multi-team programs and transformations.
• 2+ years experience providing program-management mentorship or leadership.
• Bachelor's degree in a related field preferred.

Responsibilities

• Design and optimize complex marketing programs and engagement strategies.
• Evaluate demand, priorities, resources, and delivery readiness across programs.
• Advise senior leaders, translate objectives into executable plans.
• Influence governance, risk, and remediation across projects.
• Lead continuous improvement of workflows and delivery standards.
• Lead high-visibility initiatives like program launches and partner onboarding.

Skills

Portfolio Management

Workflow Optimization

Business Process Design

Demand Management

Intake Process

Capacity Planning

Marketing Campaigns

Program Governance

Resource Planning

Education

High School Diploma or GED

Bachelor's Degree in Marketing, Marketing Information Systems, Business, Communications, Project Management, Operations Management, Information Systems or related field

Tools

Adobe Workfront

Job description

Lead - Campaign Management (Finance)

Every career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

This role is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Campaign Management translates business objectives and requirements into executable programs by coordinating priorities, timelines, resources, dependencies, stakeholders, and delivery activities. The role serves as a senior subject matter expert, applying deep program delivery expertise to design, coordinate, and optimize complex marketing programs and customer engagement initiatives. The role develops scalable program management approaches, translates business requirements into executable plans, and drives alignment across stakeholders and execution teams. The role provides consultation on program strategy, prioritization, dependency management, and delivery practices while improving execution standards and program effectiveness.

Essential Job Functions

• Design, coordinate, and optimize complex marketing programs, customer communication initiatives, and customer engagement strategies by developing scalable program management approaches, delivery frameworks, and execution methodologies aligned to business objectives and organizational priorities. - (20%)
• Evaluate program demand, business priorities, resource availability, and delivery capacity to support intake management, prioritization decisions, workforce planning, resource allocation, and execution readiness across multiple programs and stakeholder groups. - (20%)
• Serve as a trusted advisor to business stakeholders and senior leaders by translating objectives into executable program strategies, facilitating decision making, managing expectations, and ensuring alignment across stakeholders, delivery teams, and organizational priorities. - (20%)
• Influence governance practices, control frameworks, issue management processes, and risk mitigation approaches while overseeing complex remediation efforts, delivery challenges, and cross-functional issue resolution activities. - (15%)
• Lead continuous improvement initiatives focused on workflow optimization, work management governance, intake processes, automation opportunities, execution transparency, stakeholder experience, and overall program delivery effectiveness. Drive new ways of working that improve scalability, efficiency, and business outcomes. - (15%)
• Lead highly visible initiatives involving new program launches, partner onboarding, portfolio conversions, operating model enhancements, delivery capability development, and organizational transformation efforts that strengthen Marketing Services program management capabilities. - (10%)

Minimum Qualifications

• High School Diploma or GED
• 8-10 years experience in marketing programs, campaign management, project management, customer communications, marketing operations, business operations, or related functions while serving as a subject matter expert for complex program delivery initiatives.
• 7+ years experience using enterprise work-management platforms to lead complex workflows, intake and prioritization activities, delivery planning, resource coordination, risk management, stakeholder alignment, and cross-functional program execution.
• 5+ years experience leading complex programs, portfolio initiatives, remediation efforts, operating-model improvements, process transformations, partner implementations, or organizational changes involving multiple teams and business functions.
• 2+ years experience providing program-management consultation, technical guidance, mentorship, coaching, or delivery leadership to associates, project teams, stakeholders, or business partners.

Preferred Qualifications

• Bachelor's Degree in Marketing, Marketing Information Systems, Business, Communications, Project Management, Operations Management, Information Systems or related field of study.
• Experience using Adobe Workfront or a similar enterprise work-management platform to establish workflow governance, intake practices, delivery standards, reporting approaches, and scalable program-management processes.
• Experience designing portfolio prioritization, capacity planning, resource allocation, demand management, program governance, workflow automation, or operating-model improvements within a complex organization.

Skills

• Portfolio Management
• Workflow Optimization
• Business Process Design
• Demand Management
• Intake Process
• Capacity Planning
• Marketing Campaigns
• Program Governance
• Resource Planning

Reports To

Senior Manager and above

Direct Reports

0

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% quarterly

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$100,800.00 - $161,300.00

Full Salary Range for position:

California: $115,900.00 - $201,600.00 Colorado: $100,800.00 - $177,400.00 New York: $110,900.00 - $201,600.00 Washington: $110,900.00 - $185,500.00 Maryland: $110,900.00 - $177,400.00 Washington DC: $115,900.00 - $185,500.00 Illinois: $100,800.00 - $177,400.00 New Jersey: $115,900.00 - $185,500.00 Vermont: $100,800.00 - $161,300.00 Ohio: $100,800.00 - $161,300.00 Maine: $100,800.00 - $161,300.00 Connecticut: $110,900.00 - $177,400.00 Virginia: $100,800.00 - $161,300.00

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

About Bread Financial®

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.

Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [e-mail] .

Job Family:

Marketing

Job Type:

Regular