Lead Marketer, AI Usage Automation

HubSpot; Cambridge (MA); Hybrid; GBP 90,000 - 150,000; Full time

Job summary

HubSpot is seeking a Lead Marketer, AI Usage Automation, to define how we use data, AI, and digital experiences to guide customers at scale. You will own the strategy behind customer communications and collaborate with Marketing, Engineering, Analytics, and other partners to turn strategy into scalable experiences.

You will design the data inputs, write briefs for technical teams, run experiments, and communicate results to senior leaders.

Qualifications

• Experience defining AI-powered customer automation strategies.
• Ability to translate strategy into briefs for engineering and partners.
• Strong cross-functional collaboration with Marketing, Engineering, Analytics and other teams.
• Experience writing and quality-assuring email and in‑app outputs.
• Proven ability to design and run experiments to improve outcomes.

Responsibilities

• Define the strategy for AI-powered customer automation, including target customers, signals triggering outreach, and goals for each interaction.
• Design the ideal customer experience and specify data inputs to deliver it; translate strategy into clear briefs for engineering and partnerships.
• Lead cross-functional teams to resolve priorities and improve processes and architectures.
• Write and quality-assure email and in-app outputs; review AI-generated prompts for clarity and accuracy.
• Own experiment design, establish treatment/control groups, and measure success windows.
• Prepare executive readouts and scalable frameworks to communicate program strategy and results.

Skills

Email automation

In-product communications

Digital customer journeys

Data-driven marketing

Cross-functional collaboration

Strong communication

Job description

Role Summary

Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, AI Usage Automation, you’ll define how we use data, AI, and digital experiences to deliver timely, relevant guidance to customers at scale. You’ll own the strategy behind customer communications, from identifying the right customers and signals to designing the experience, experimentation approach, and measurement strategy. You’ll bring Marketing, Engineering, Analytics, and other partners together to turn that strategy into scalable customer experiences and communicate results and recommendations to senior leaders.

What You’ll Do

Define the strategy for AI-powered customer automation, including which customers to target, the signals that trigger outreach, the goal of each communication, and how each interaction fits into the broader customer journey. Design the ideal customer experience and define the data inputs needed to deliver it, translating the strategy into clear briefs for engineering and technical partners and proposing improvements to the underlying architecture. Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities or points of friction. Write and quality-assure email and in‑app outputs, and review AI-generated prompt outputs to ensure experiences are clear, useful, accurate, and aligned with the intended customer outcome. Own experiment design by defining hypotheses, partnering with Analytics to establish treatment and control groups, determining measurement windows, and defining how success will be evaluated. Analyze program performance and experiment results to identify insights, recommend improvements, and determine the strategy for future iterations. Build the executive narrative around program strategy, performance, and learnings through readout decks, QBR materials, and senior leadership briefings. Develop repeatable approaches, frameworks, and learnings that help scale effective digital customer experiences across the organization.

What You’ll Bring

Proven experience developing and executing digital usage communications across email automation and in‑product communications. Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization. Experience using data and performance insights to make marketing decisions and improve results. Experience partnering across functions to move complex initiatives from strategy through execution. Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans. Strong communication skills with the ability to make complex ideas clear to technical and non‑technical partners. Experience designing AI‑powered, highly personalized customer experiences. Experience evaluating AI‑generated content or prompt outputs for customer‑facing experiences.

Nice‑to‑Have Qualifications

Familiarity with building conversational AI, avatar, and chatbot experiences. Experience partnering on the architecture or technical design of scalable digital customer journeys.

At HubSpot , we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in‑person onboarding. If you join our broader Product team, you’ll also attend other in‑person events, such as your Product Group Summit and other gatherings, to continue building on those connections. If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements About HubSpot HubSpot (NYSE: HUBS) is an AI‑powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot ’s connected platform enables businesses to grow faster by focusing on what matters most: customers. At HubSpot , bold is our baseline. Our employees around the globe move fast, stay customer‑obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow. We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too. Recognized globally for our award‑winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world. Explore more: HubSpot Careers Life at HubSpot on Instagram If you need accommodations or assistance due to a disability, please reach out to us using this form. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Germany Applicants: (m/f/d) - link to HubSpot ’s Career Diversity page here. India Applicants: link to HubSpot India’s equal opportunity policy here. HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot ’s Recruiting Privacy Notice