Lead Manager Campaign Operations (Digital Marketing)

Reynolds American Inc.; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan with up to 50% employee vs

Company match up to 100%

Comprehensive health, dental, vision,

Health Savings Account contribution

Employee assistance program – 8 couns…

Life insurance 1× base pay and 2× D&D

Job summary

Reynolds American Inc. is seeking a proactive Lead Manager for Campaign Operations to drive end-to-end delivery of digital campaigns across email, SMS, mobile, and direct mail for 12+ brands.

You will harness Adobe Campaign, AEP, and Campaign V8 to optimize experiences and ensure compliant, data-driven execution. You will coordinate intake, scoping, and deployment, escalate issues, and lead journey development with a focus on personalization, testing, and performance improvements across a highly

Qualifications

• Bachelor's degree in Business, Marketing, or equivalent.
• 2+ years in regulated industry and 3+ years in digital marketing.
• Experience with Adobe Campaign, AJO, AEP and other enterprise marketing tools.
• Hands-on Enterprise SMS deployments (e.g., Sinch or Twilio).
• Knowledge of CAN-SPAM, TCPA, and related regulations.

Responsibilities

• Lead end-to-end operational delivery of email, SMS, mobile, and direct mail campaigns for 12+ brands.
• Use Adobe Experience Platform to optimize digital business.
• Manage campaign intake, scoping, handoffs, execution readiness, and deployment with Adobe Marketing Cloud solutions (Campaign V8 and AEP).
• Serve as escalation point for complex operational issues, campaign risks, and production incidents.
• Develop consumer-journey communication, segmentation, and personalization strategies.
• Build, validate, execute, and test campaigns.
• Improve performance through A/B testing, personalization, creative, and content management.
• Monitor testing results and adopt industry best practices.
• Enhance deliverability and compliance around permission-based marketing.
• Troubleshoot errors in Adobe Campaign Classic, V8 and AEP workflows.
• Govern technical and creative requirements as Workfront power user.
• Partner with IT, Adobe, and external vendors on enhancements, automation, and release readiness.

Skills

Adobe Campaign

AEP

Campaign V8

SMS deployments

Regulatory knowledge

Communication skills

Project management

Workfront

Education

Bachelor's degree

Tools

Adobe Campaign Classic

Workfront

AEP

Sinch

Twilio

Job description

Lead Manager – Campaign Operations

Consumer Experience is looking for a proactive leader to join the Digital Campaign Operations team, enabling sophisticated data‑driven investment strategies. The role drives omni‑channel and mobile‑first initiatives, ensuring seamless experiences for adult tobacco consumers.

Your Key Responsibilities

• Lead end‑to‑end operational delivery of email, SMS, mobile, and direct mail campaigns for 12+ brands.
• Use Adobe Experience Platform to optimize digital business.
• Manage campaign intake, scoping, handoffs, execution readiness, and deployment with Adobe Marketing Cloud solutions (Campaign V8 and AEP).
• Serve as escalation point for complex operational issues, campaign risks, and production incidents.
• Develop consumer‑journey communication, segmentation, and personalization strategies.
• Build, validate, execute, and test campaigns.
• Improve performance through A/B testing, personalization, creative, and content management.
• Monitor testing results and adopt industry best practices.
• Enhance deliverability and compliance around permission‑based marketing.
• Troubleshoot errors in Adobe Campaign Classic, V8 and AEP workflows.
• Govern technical and creative requirements as Workfront power user.
• Partner with IT, Adobe, and external vendors on enhancements, automation, and release readiness.

Qualifications

• Bachelor’s degree required (Business, Marketing, or equivalent).
• Minimum 2 years in regulated industry and 3 years in digital marketing.
• Experience with Adobe Campaign, AJO, AEP and other enterprise marketing tools.
• Hands‑on Enterprise SMS deployments (e.g., Sinch or Twilio).
• Knowledge of CAN‑SPAM, TCPA, and related regulations.
• Strong communication, collaboration, influencing, and judgment skills.
• Self‑motivated problem‑solving mindset with capacity for self‑improvement.
• Ability to manage complex, high‑volume campaign workflows across stakeholders.
• Adobe Certified Expert – e.g., Adobe Campaign Classic Business Practitioner.
• Passion for data‑driven marketing, consumer experiences, and project management.
• Fosters an inclusive environment and contributes to a high‑performing culture.

Benefits Overview

• 401(k) plan with up to 50 % employee contribution and up to 100 % company match on pre‑tax/Roth contributions up to 6 %.
• Additional voluntary company contribution up to 3 % of compensation.
• Comprehensive health, dental, vision, and prescription benefit package.
• Health Savings Account contribution for eligible employees.
• Health‑care and dependent‑care flexible‑spending accounts.
• Employee assistance program – 8 counseling sessions per year (self and dependents).
• Mandatory life insurance 1× annual base pay ($50,000 minimum); accidental‑death or D and D 2× annual base pay ($50,000 minimum).
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