Lead Industry Marketing Manager

UKG; Atlanta (GA); On-site; USD 112,000 - 162,000; Full time

Job summary

Join UKG as a Lead Industry Marketing Manager, where you'll drive growth in the small and mid-size business sectors. You will collaborate with various teams to develop market strategies and highlight UKG's unique offerings. This role demands a strong background in marketing with significant experience in both communication and analysis.

Benefits

Wellness programs

Tuition reimbursement

Customizable expense reimbursement program

Inclusive culture

Employee resource groups

Caring leaders

Qualifications

• 8 years of relevant marketing, communication, PR, and/or writing experience.
• 4 years of experience presenting to small and large groups, both virtually and in-person.

Responsibilities

• Execute and align go-to-market strategies and plans for SMB.
• Collaborate with cross-functional teams to create compelling marketing materials.
• Serve as a subject matter expert by monitoring and analyzing trends.

Skills

Marketing

Communication

PR

Writing

Data Analysis

Education

Bachelor’s degree in Marketing, Communication, Business, or a related field

Job description

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Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About The Team

This role is on UKG’s Portfolio Marketing team which includes teams of talent marketers focused on Product Marketing for UKG’s solutions, Industry Marketing aligned to our GTM model and Channel Marketing teams. We spend our time working across the business to understand how to best position, message, and activate our services and solutions so we can remain a leading provider who helps organizations plan, engage, schedule and pay their workforce.

About The Role

The Industry Marketing Manager, SMB plays a crucial role in driving growth within our small and mid-size business segments. This role involves close collaboration with cross-functional partners to define and execute go-to-market plans, marketing strategies and messaging that support growth goals. The focus will be on establishing UKG’s credibility in this segment, working with teams to drive awareness of our solutions, and create differentiated positioning.

Role Responsibilities

• Execute and align go-to-market strategies and plans for SMB that drive awareness and pipeline growth.
• Collaborate with cross-functional teams to create compelling marketing materials and programs.
• Serve as a subject matter expert on industry trends, challenges, and solutions by monitoring and analyzing trends to inform targeted, segment-specific marketing strategies.
• Highlight UKG’s unique value propositions and partnerships in marketing efforts.
• Craft persona-based messaging that highlight UKG differentiators and customer value (e.g. events, field, sales and BDRs)
• Monitor and analyze industry trends to inform marketing strategies in alignment to the buyer journey.
• Understanding of how to use data and insights to determine performance and effectiveness, and inform strategies that optimize programs and marketing results.
  
  

Basic Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or a related field.
• 8 years of relevant marketing, communication, PR, and/or writing experience.
• 4 years of experience presenting to small and large groups, both virtually and in-person.
  
  

Preferred Qualifications

• In-depth understanding of the small and mid-sized businesses.
• Familiarity with human capital management and workforce management solutions.
• Knowledge of SaaS marketing and sales.
  
  

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail] .

The pay range for this position is $112,300 to $161,400, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Hardware Manufacturing, Software Development, and IT Services and IT Consulting

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