Lead, High School Division

Under Armour; Baltimore (MD); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Volunteer Days for UA Give Back

UA Merchandise Discounts

Competitive 401(k) matching

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour in Baltimore is seeking a High School Category Manager to lead the UA Next High School strategy, build elite partnerships, and enhance brand presence across national high school sports.

You will prospect programs in Football, Basketball, Baseball/Softball, and Volleyball; manage IMG Academy relationships; oversee events and recruiting visits; drive sales and premium experiences, with a hybrid work layout.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience or Master's with 5 years.
• Or 15 years of relevant work experience without degree.

Responsibilities

• Own and execute the revamped UA Next high school strategy, positioning Under Armour as the premier brand in high school athletics through elite partnerships, events, and market visibility.
• Prospect and secure nationally ranked programs in Football, Basketball, Baseball/Softball, and Volleyball to bring into UA Next ecosystem, align with brand objectives, and drive sales and brand awareness.
• Ensure Athletes are outfitted to WIN with Under Armour and drive compliance at partnerships to maximize sales in footwear, uniforms, training, and sideline.
• Lead the WIN and REWARD State Championship Initiative by tracking state champions and providing elevated product to celebrate team success.
• Launch and manage the UA Scholastic Invitational Series, hosting tournaments and exclusive experiences across key sports nationwide.
• Serve as the primary account manager for IMG Academy, overseeing all brand relationships, sales, and activation.
• Lead biannual High School Athletic Director Recruiting Visits, coordinating logistics and delivering premium recruiting experiences.
• Provide leadership with market and competitor insights while supporting annual renewals and cross-functional strategy.

Education

Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 5 years of relevant experience, OR Typically 15 years of relevant work experience without degree.

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The purpose of the Under Armour High School Category Manager is to lead Under Armour’s UA Next High School strategy by building elite program partnerships, creating premium athlete experiences, and increasing UA’s brand presence, influence, and sales impact across high school sports.

Your Impact

• Own and execute the revamped UA Next high school strategy, positioning Under Armour as the premier brand in high school athletics through elite partnerships, events, and market visibility.
• Prospect and secure nationally ranked programs in Football, Basketball, Baseball/Softball, and Volleyball to bring into UA Next ecosystem, align with brand objectives, and drive sales volume in addition to brand awareness
• Ensure Athletes are outfitted to WIN with Under Armour. Drive compliance at all partnerships inclusive of maximizing sales in footwear and accessories in addition to uniforms, training, sideline, fan wear, etc.
• Lead the WIN and REWARD State Championship Initiative by tracking UA state champions, collecting seasonal data, and providing elevated product to celebrate team success.
• Launch and manage the UA Scholastic Invitational Series, hosting tournaments and exclusive experiences across key sports: Football, Basketball, Baseball/Softball, and Volleyball - in strategic regions nationwide.
• Serve as the primary account manager for IMG Academy, overseeing all aspects of the brand relationship, sales, and activation.
• Lead biannual High School Athletic Director Recruiting Visits at the Under Armour Sports House by targeting top programs, coordinating logistics and school needs, and partnering cross-functionally to deliver a premium recruiting experience.
• Provide leadership with consistent market and competitor insights while serving as the sales team’s go-to resource for annual renewals, strategy alignment, and cross-functional support.

Qualifications

• Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 5 years of relevant experience, OR Typically 15 years of relevant work experience without degree.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$100,000.00-$135,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].