Lead GTM Strategist

HubSpot; United States; Remote; USD 118,000 - 190,000; Full time

Job summary

A leading customer platform provider is seeking a Lead GTM Strategist to enhance efficiency between Sales and Marketing. This high-impact role involves designing strategies for lead prioritization, collaborating with cross-functional teams, and driving data-informed improvements. Ideal candidates will possess strong project management skills and a strategic mindset, capable of navigating complexity. Competitive compensation includes base salary and potential bonuses.

Benefits

Flexible work arrangement

Equity plan eligibility

Annual bonus targets

Professional development opportunities

Qualifications

• Ability to manage complexity and deliver measurable results.
• Experience executing cross-functional initiatives.
• Understanding of CRM systems and data-driven decision making.

Responsibilities

• Design strategies to prioritize demand based on revenue.
• Refine processes to improve the Sales rep experience.
• Develop KPIs measuring lead quality.
• Drive improvements in lead prospecting.
• Collaborate with Marketing to align acquisition tactics.
• Analyze data and implement improvements for lead management.

Skills

Strategic thinking

Project management

Data analysis

Creative problem-solving

Communication

Job description

POS-27679

As a Lead GTM Strategist at HubSpot, you will be instrumental in shaping and executing our efficiency between Sales and Marketing. Your focus will be on improving how we prioritize and manage leads to drive higher revenue outcomes, working closely with Marketing, Sales, Revenue Operations, and Product teams.

You will be a pivotal member of our dynamic team, taking on various projects related to Marketing Demand, Prospecting, and Lead Prioritization. You will act as an internal consultant to cross‑functional teams, taking on different projects and going where problems are. This role is expected to operate in ambiguity and bring solutions to our business’ largest productivity headwinds.

This is a high-impact role that offers significant visibility across HubSpot's leadership. You’ll report to the Sr. Director of Demand Management Strategy and partner closely with cross‑functional teams to unlock future growth opportunities.

Responsibilities include:

• Design strategies to prioritize demand based on potential revenue
• Define and refine processes to improve the Sales rep experience, simplifying how they prioritize and work with leads to maximize productivity.
• Develop key performance indicators (KPIs) that measure lead quality and ensure Marketing is accountable for volume and quality, while Sales focuses on effective engagement and conversion.
• Drive improvements in the lead prospecting process by implementing strategies to surface and prioritize the best opportunities for sales teams.
• Collaborate with Marketing to align demand acquisition tactics, ensuring that they generate leads that are well‑matched to our Sales team’s needs and capacity.
• Continuously analyze data and use insights to recommend and implement improvements to the way leads are prioritized, routed, and worked.

Who Are You?

• You’re a strategic thinker with the ability to manage complexity and deliver solutions that drive measurable results.
• You bring strong project management skills, with experience executing cross‑functional initiatives that align teams across Sales, Marketing, and Operations.
• You enjoy working in ambiguity and having exposure to a variety of workstreams
• You have a deep understanding of CRM systems and best practices, and you’re comfortable using data to inform decisions.
• You have a data‑driven mindset, with the ability to do lightweight data analysis for the sake of creating clear recommendations to the business.
• You excel at creative problem‑solving, identifying innovative ways to improve processes and outcomes.
• You take ownership of your work and operate autonomously, driving initiatives forward even in the face of ambiguity.
• You’re an excellent communicator, able to distill complex information into clear and actionable recommendations for stakeholders.
• You consistently deliver results by balancing long‑term strategic thinking with a focus on short‑term execution and impact.

Pay & Benefits

The cash compensation below includes base salary, on‑target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job‑related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$118,500 — $189,600 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in‑person onboarding. If you join our broader Product team, you’ll also attend other in‑person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is an AI‑powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer‑obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award‑winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.

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• HubSpot Careers
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