Lead Growth Marketer

Nashville Public Radio

Oakland (CA)

On-site

USD 150,000 - 225,000

Full time

14 days+

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Benefits offered by this job

Highly competitive salary

Generous early-stage equity

Best-in-class medical, dental & vision insurance

401(k) matching program

Flexible Time Off with 10 paid holidays

Job summary

Overlay in Oakland is seeking a Marketing Lead to define brand voice and growth strategy for their revolutionary makeup robot. As the first marketing hire, you'll shape how Overlay presents itself and build an audience pre-launch.

This hands-on role requires significant marketing experience, with flexibility to innovate. The position offers competitive compensation including equity, medical benefits, and generous time off.

Qualifications

Several years of growth or brand marketing experience with consumer products.
Experience guiding or mentoring others.
Comfort with paid social platforms like Meta and TikTok.

Responsibilities

Shape and own the growth strategy.
Develop a distinctive, premium point of view.
Build a creative and content operation.

Skills

Growth or brand marketing experience

Reaching premium, design-minded customers

Comfort with paid social

Self-starter mentality

Ease with ambiguity and change

AI integration in work

Understanding of beauty subcultures

Job description

About Overlay

Overlay is building the world’s first intelligent makeup robot—reimagining beauty application through robotics, perception, and design. As a venture‑backed, pre‑launch startup, we’re defining a new category of personal robotics at the intersection of self‑expression and engineering. Our system operates directly on the human face, requiring an unprecedented level of precision, safety, and real‑world robustness.

We’ve raised significant funding and we’re a small, technical team building in person in Oakland. We’re making something real that doesn’t exist yet — and we’re looking for a marketer to help the world fall in love with it.

The Role

You’ll be our first marketing hire, which means you’ll have a rare amount of say in how Overlay shows up in the world including the brand’s voice, the launch, our first community. You’ll set the growth strategy and help build it, hands‑on, alongside the founder.

This is a senior role, but it’s a builder’s role too — the kind where you get to make the work, not just direct it. Early on you’ll do a lot yourself, with support from contractors for video, content, and creative. As we grow, you’ll build out a small team. We’ll figure out the right pace together.

Our customer has high standards and great taste, and reaching her in a way that feels native and a little magic is the heart of the job. If you’ve connected with a customer like that before through brand, culture, or craft we’d love to talk.

What makes this role exciting:

You shape the playbook. There’s no template to inherit — the brand and the launch are yours to define, with real support from the team.
Brand and growth live together here. You own both the creative point of view and the results it drives, without silos or handoffs.
The product is genuinely fun to share. A makeup robot wants to be filmed. The interesting challenge is directing that attention with taste.
You can build an audience before launch. It’s a chance to grow a community early, so we arrive to real demand.
You’ll work closely with the founder and see your ideas reach customers quickly.

What You’ll Do

Shape and own our growth strategy: how we reach, win, and keep our customers.
Develop a distinctive, premium point of view and carry it across everything we make.
Build a creative and content operation across social, UGC, and video, with help from contractors and partners.
Blend online and offline — social presence plus demos, events, and experiences people want to share.
Get close to our customer through research, so our launch messaging really lands.
Grow an engaged audience before launch through beauty and skincare content, education, and community.
Track what’s working with clear, full‑funnel metrics, and use a regular rhythm of reviews to keep learning and adjusting.
Use AI across content, research, and ops to do more with a small team.

What We’re Looking For

You don’t need to check every box so if most of this sounds like you, please apply.

Several years of growth or brand marketing experience with consumer products, including some experience guiding or mentoring others.
A knack for reaching a premium, design‑minded customer — through brand, culture, or craft.
Comfort with paid social (Meta and/or TikTok) and a feel for what makes creative work on those platforms.
A self‑starter streak — you’re happy to pick up an idea and run with it.
Ease with ambiguity, change, and the occasional blank page.
AI is part of how you work, and you have a point of view on it.
Experience working in beauty and an understanding of makeup and/or skincare subcultures online.

Bonus Points