Lead Graphics & Visual Designer - Brand & Product Identity

Dell Technologies Inc.; Austin (TX); On-site; USD 144,000 - 198,000; Full time

Job summary

Dell Technologies in Austin, TX is seeking a Principal Graphics and Visual Designer to lead the development of visual design solutions across products and packaging.

This role emphasizes graphic design, visual storytelling, brand expression, and product visual identity, with collaboration across Industrial Design, CMF, Brand, Software, Marketing, and external partners to deliver cohesive customer experiences.

Qualifications

• 8+ years of professional experience in graphic design, visual communication, brand design, product graphics, or packaging graphics.
• Strong portfolio demonstrating excellence in visual design, branding, product visual identity, packaging graphics, digital content, and storytelling.
• Demonstrated experience developing visual identity systems, including logos, iconography, graphic patterns, branded product graphics, and scalable design systems.
• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.
• Strong visualization and rendering skills using tools such as KeyShot, Blender, Cinema 4D, Maya, or equivalent, with experience leveraging AI-assisted creative tools.

Responsibilities

• Lead end-to-end visual design projects from research and concept development through final execution, ensuring alignment with brand standards, customer needs, and manufacturing requirements
• Create compelling visual design solutions including packaging graphics, product graphics, visual identities, branded assets, and digital content including wallpaper that strengthen brand consistency across physical and digital touchpoints
• Develop product visual identity systems, including logos, iconography, graphic patterns, and signature visual elements that enhance product differentiation and brand expression
• Partner closely with Industrial Design and CMF teams to create integrated product experiences where graphics, materials, finishes, and form work together seamlessly
• Leverage advanced visualization and AI-powered creative tools to develop renderings, visual storytelling assets, concept explorations, and production-ready design solutions while collaborating with cross-functional teams

Skills

Graphic design

Visual storytelling

Brand design

Product graphics

Packaging graphics

Education

Bachelor's degree in Graphic Design, Visual Communication, Industrial Design, or related field

Tools

Adobe Creative Suite

Illustrator

Photoshop

InDesign

After Effects

Premiere Pro

KeyShot

Blender

Cinema 4D

Maya

Job description

Dell Technologies in Austin, TX is seeking a Principal Graphics and Visual Designer to lead the development of visual design solutions across products and packaging.

This role emphasizes graphic design, visual storytelling, brand expression, and product visual identity, with collaboration across Industrial Design, CMF, Brand, Software, Marketing, and external partners to deliver cohesive customer experiences.