Lead Generation Specialist

Soap Creek Resources; New Milford (CT); On-site; USD 45,000 - 70,000; Full time

Job summary

Soap Creek Resources seeks a motivated Lead Generation Specialist to identify prospective customers, qualify inquiries, and generate sales opportunities for the outside sales team. You will conduct high-volume outbound calls, email outreach, and LinkedIn research to connect with decision-makers and schedule product demonstrations.

The ideal candidate is persistent, curious about customer needs, and excellent at communication and follow-through.

Qualifications

• 2+ years in outbound calling, lead generation or related role.
• Experience in a technical, manufacturing, or B2B environment is a plus.
• Excellent verbal and written communication skills.
• Confident phone presence and ability to initiate conversations.

Responsibilities

• Identify prospective customers and target accounts.
• Qualify inbound inquiries and generate qualified sales opportunities.
• Schedule product demonstrations and sales appointments for outside sales.
• Use email, LinkedIn, and other channels to support prospecting.
• Maintain accurate records in CRM and hand off to field sales.

Skills

Outbound calling

Lead generation

Salesforce

CRM

LinkedIn prospecting

Email outreach

Research

Tools

Salesforce CRM

Job description

We are recruiting a motivated, results-driven Lead Generation Specialist on behalf of our client, a provider of inspection, microscopy, and measurement solutions.

This position focuses on identifying prospective customers, qualifying inbound inquiries, and generating sales opportunities for the outside sales team. Through outbound calling, email, LinkedIn, research, and consistent follow-up, you will connect with decision-makers and schedule qualified product demonstrations and sales appointments.

The ideal candidate is confident initiating conversations, curious about customer needs, and persistent in developing opportunities. Strong communication, organization, and follow-through are essential.

This position requires working on-site during regular business hours. Remote and hybrid arrangements are not available.

Key Responsibilities

Prospecting & Lead Generation

• Research prospective customers, target accounts, and relevant market opportunities.

• Conduct high-volume outbound calls to introduce solutions and engage potential customers.

• Use email, LinkedIn, and other appropriate channels to support prospecting efforts.

• Identify decision-makers, influencers, and potential product users within target organizations.

• Build prospect lists based on industry, application, territory, and marketing campaigns.

• Tailor outreach to each prospect’s business needs, applications, and operational challenges.

• Generate qualified product demonstrations and appointments for outside sales representatives.

Lead Qualification & Follow-Up

• Respond promptly to inquiries generated through the company website, trade shows, advertising, and marketing campaigns.

• Ask discovery questions to understand customer applications, requirements, purchasing potential, and next steps.

• Develop early-stage opportunities through timely, professional follow-up.

• Schedule demonstrations and sales discussions with the appropriate field sales representative.

• Re-engage previous inquiries, inactive prospects, and existing database contacts.

• Complete post-event and campaign follow-up to maximize sales opportunities.

• Gather prospect feedback to support future sales and marketing efforts.

Customer Communication

• Clearly explain product features, advantages, and business benefits.

• Develop sufficient product and application knowledge to engage prospects confidently.

• Use active listening and effective questioning to uncover customer needs.

• Prepare professional follow-up emails that maintain engagement and advance conversations.

• Represent the client professionally and build positive relationships with prospective customers.

CRM & Reporting

• Maintain accurate and current prospect information in Salesforce.

• Document calls, emails, customer requirements, follow-up activities, and next steps.

• Provide sales representatives with complete information when handing off qualified opportunities.

• Manage follow-up schedules to keep prospects engaged.

• Track activity and results against established performance goals.

• Maintain strong standards for CRM accuracy and completeness.

Qualifications

• Two or more years of experience in outbound calling, lead generation, inside sales, business development, or a related customer-facing role preferred.

• Experience in a technical, manufacturing, industrial, scientific, or B2B environment is a plus.

• Excellent verbal and written communication skills.

• Confident telephone presence and comfort initiating conversations with new prospects.

• Strong listening and discovery skills.

• Ability to manage a high volume of outbound calls and work toward measurable goals.

• Strong research, organization, and time-management skills.

• Ability to learn technical products and explain their value clearly.

• Proficiency with Microsoft Office, including Excel.

• Salesforce CRM experience preferred.

How Success Is Measured

Performance will be evaluated through both activity and the quality of opportunities generated, including:

• Outbound prospecting activity and new decision-makers identified.

• Qualified sales opportunities developed.

• Product demonstrations and appointments scheduled.

• Conversion of marketing inquiries into qualified opportunities.

• Timely completion of follow-up activities.

• Accurate, complete CRM records.