Lead Generation Specialist

X-Rite; Grand Rapids (MI); Hybrid; USD 57,308,000 - 60,174,000; Full time

Benefits offered by this job

Performance incentives

Hybrid schedule

Commission guarantee

Onboarding & training

Career growth

Diverse team

No degree required

Job summary

X-Rite Pantone, a Veralto company, is seeking a driven Sales Development Representative in Grand Rapids. This role focuses on identifying opportunities, engaging prospects, and building a strong pipeline while working closely with sales and leveraging Salesforce.

A collaborative team supports onboarding, coaching, and career growth opportunities. Hybrid work with one onsite day per week, plus extensive training and a path toward leadership within Veralto’s global network.

Qualifications

• 1+ years in sales or customer-facing environment.
• Excellent communication and relationship-building skills.
• Proactive, self-motivated, results-focused mindset.
• Strong organizational and prioritization abilities.
• CRM experience such as Salesforce is a plus.
• Bachelor's degree preferred, but not required.

Responsibilities

• Prospect and engage potential customers across channels.
• Identify needs and uncover new business opportunities.
• Build relationships and position X-Rite solutions.
• Qualify leads and hand them to sales teams.
• Maintain accurate prospect data in Salesforce.
• Collaborate with sales to support customer acquisition.
• Develop outbound strategies and campaigns.
• Grow knowledge of color measurement solutions.
• Hit lead generation and pipeline goals.

Skills

Communication

Relationship-building

Self-motivation

Time management

Multitasking

CRM experience

Education

Bachelor's degree preferred

Tools

Salesforce

Job description

• Sales

Grand Rapids, MI | Hybrid (1 day onsite per week)

Imagine yourself…

• Doing meaningful work that makes a vibrant impacton the world around you.
• Growing your expertiseand expanding your skillset with every project.
• Owning your ambitionand fueling your career growth.

Are you energized by connecting with people, uncovering opportunities, and helping businesses solve real-world challenges?

Whether you're an early-career sales professional, a recent graduate, or someone looking to transition into a business development role, this is an opportunity to accelerate your career with a global technology company that invests in your success from day one.

At X-Rite Pantone, a Veralto company and global leader in color science and technology, we're seeking a motivated and ambitious Sales Development Representative (SDR) to help drive new business growth and build meaningful customer relationships. 'What is a Spectrophotometer | The X-Rite Color Lab'.

This role is much more than outbound calling. You'll play a critical role in identifying new opportunities, engaging prospective customers, and creating qualified sales opportunities that fuel business growth. You'll also gain valuable exposure to sales strategy, customer engagement, Salesforce, and industry-leading technology solutions. Most importantly, you'll join a supportive and collaborative team committed to your development through structured onboarding, ongoing coaching, mentorship, and career growth opportunities.

Why You'll Love This Opportunity:

• Performance-based incentive opportunity with the potential to earn up to $20,000 annually in additional compensation.
• Hybrid work schedule requiring only one day onsite per week.
• Accelerated Earnings Opportunity: To support your onboarding and success, we provide a commission guarantee equal to 80% of target earnings for your first 90 days. High performers can earn beyond the guaranteed amount by exceeding expectations and achieving strong results.
• Comprehensive onboarding and training program, including Salesforce training, product education, job shadowing, and cross-functional exposure.
• Direct impact on business growth through lead generation and pipeline development.
• Supportive team environment with coaching, regular feedback, and a structured ramp-up plan designed for success.
• Career advancement opportunities within X-Rite Pantone and Veralto's global network of more than 17,000 associates.
• No specific degree required—we value motivation, curiosity, communication skills, and a desire to learn.

Who Thrives in This Role?

This opportunity is ideal for individuals who are naturally curious, goal-oriented, and enjoy building relationships.

Successful candidates often come from backgrounds such as:

• Sales
• Customer Service
• Admissions & Enrollment
• Account Management
• Customer Success
• Business Development

Recent graduates and career changers are encouraged to apply.

What You'll Do:

As a Sales Development Representative, you will partner closely with sales teams to identify, engage, and qualify prospective customers while building a strong pipeline of future business opportunities.

A typical day may include:

• Prospecting and engaging potential customers through multiple outreach channels.
• Identifying customer needs and uncovering new business opportunities.
• Building relationships with prospective customers and positioning X-Rite's software, service, and product solutions.
• Qualifying leads and delivering high-quality opportunities to sales teams.
• Maintaining accurate prospect information and activity within Salesforce.
• Collaborating closely with sales and commercial teams to support customer acquisition efforts.
• Helping develop creative outreach strategies, messaging, and lead-generation campaigns.
• Expanding your knowledge of X-Rite's innovative color measurement and management solutions.
• Achieving individual lead generation and pipeline contribution goals.

What We're Looking For:

• 1+ years of experience in sales, customer service, retail, hospitality, admissions, recruiting, account management, or another customer-facing environment.
• Excellent communication and relationship-building skills.
• A proactive, self-motivated, and results-oriented mindset.
• Strong organizational and prioritization skills.
• Ability to manage multiple activities in a fast-paced environment.
• Experience using CRM systems such as Salesforce is a plus but not required.
• Bachelor's degree preferred, but not required. Equivalent experience and transferable skills will be considered.

X-Rite Pantone is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $20 - $21 USD per hour. This job is also eligible for Incentive Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at [e-mail] to request accommodation.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.