Lead Engineer, Adobe Analytics (India)

Code and Theory; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative digital-first agency is seeking an Adobe Analytics & Target Architect to lead the design and implementation of impactful customer experiences. In this role, you will leverage your expertise in Adobe Target and Analytics to optimize multi-channel campaigns, ensuring measurable ROI. You will collaborate with various stakeholders, architect solutions, and deliver compelling presentations that drive strategic decisions. This position offers a unique opportunity to work with a diverse range of clients, from Fortune 100 companies to dynamic start-ups, in a collaborative and forward-thinking environment. If you are passionate about digital marketing and analytics, this role is perfect for you.

Qualifications

• 8-10 years of experience in digital marketing with Adobe Target and Analytics.
• Strong knowledge in A/B and multivariate testing strategies.

Responsibilities

• Architect and optimize Adobe Target for multi-channel campaigns.
• Collaborate with teams to implement testing strategies aligned with business goals.

Skills

Adobe Target

Adobe Analytics

A/B Testing

Multivariate Testing

Data Layer Specifications

Tag Management Solutions

Power BI

Tableau

Communication Skills

Presentation Skills

Education

Bachelor's Degree in Computer Science

Bachelor's Degree in Marketing

Bachelor's Degree in Engineering

Tools

Adobe Launch

Tealium

Workspace

Job description

We are looking for an experiencedAdobe Analytics & Target Architect to lead the design, implementation, and optimization of Adobe Analytics & Target. The ideal candidate will have hands-on expertise in Adobe Target and Adobe Analytics, with strong technical and consulting skills to deliver impactful customer experiences and measurable ROI.

WHAT YOU’LL DO:

• Adobe Target:
• Architect, configure, and administer Adobe Target for multi-channel campaign delivery
• Design and implement website optimization strategies, including A/B and multivariate testing
• Assess existing configurations and develop plans to accelerate ROI
• Monitor and refine digital campaign strategies to optimize performance
• Collaborate with stakeholders to define, implement, and execute testing strategies aligned with business objectives
• Integrate Adobe Target with other Adobe tools like Adobe Analytics for a seamless experience
• Architect Adobe Analytics solutions, including Solution Design References (SDRs) and Data Layer Specifications
• Collaborate with engineering, business, and reporting teams for accurate data capture and workflow optimization
• Maintain and optimize Adobe Analytics report suites, processing rules, SAINT classifications, and data feeds
• Use tools like Workspace, Power BI, and Tableau to create insightful reports and dashboards
• Define and communicate the technical vision for analytics solutions to stakeholders
• General:
• Provide technical expertise and strategic recommendations for platform usage, solution design, and optimization strategies
• Develop detailed project plans, roadmaps, and scopes of work for engagements
• Deliver compelling presentations to communicate the technical vision and client solutions
• Stay up to date on industry trends and best practices for digital marketing and analytics

WHAT YOU’LL NEED:

• In-depth experience with Adobe Target and Adobe Analytics for multi-channel marketing and campaign optimization
• Strong knowledge of data layer specifications and Solution Design References (SDRs)
• Expertise in A/B and multivariate testing strategies for website optimization
• Hands-on experience with tag management solutions such as Adobe Launch or Tealium
• Ability to create and maintain reports using Power BI, Tableau, and Workspace
• Strong communication and presentation skills for engaging both technical and non-technical stakeholders
• 8–10 years of experience in digital marketing, with at least 2–4 years of hands-on experience in Adobe Target and Adobe Analytics implementation and consulting
• Experience in configuring Adobe Target for multi-channel campaign delivery and optimization
• Proven experience in architecting and configuring Adobe Analytics solutions, including SDRs and advanced analytics capabilities
• Experience working with tag management tools like Adobe Launch or Tealium
• A bachelor’s degree in Computer Science, Marketing, Engineering, or a related field is preferred
• Preferred Certifications:
  • Adobe Analytics Architect Certification
  • Adobe Target certifications

NICE TO HAVE:

• Familiarity with mobile tagging and optimization
• Experience with multi-touch marketing and integration of Adobe Target with other Adobe tools
• Experience with data visualization tools like Power BI, Tableau, and Workspace
• Knowledge of digital marketing strategies and best practices

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network comprises nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.

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