Lead Director, Digital Product

CVSHealth; Massachusetts; On-site; USD 144,000 - 288,000; Full time

Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Paid time off

Job summary

CVS Health is seeking a Director of Digital Product Growth Strategy to lead the vision, strategy, and delivery of innovative digital products driving revenue growth for Aetna. You will own end-to-end growth initiatives, shape roadmaps, pilot new capabilities, and build scalable operating models across business lines.

You will partner with executives to expand digital adoption and design go-to-market strategies, ensuring measurable value to customers and new revenue opportunities.

Qualifications

• Minimum 10 years in product management or digital strategy
• 7+ years in a digital environment leading cross-functional teams
• 7+ years presenting to executives and influencing decisions
• 5+ years launching complex products or processes
• Able to travel up to 10% annually

Responsibilities

• Define multi-year digital product vision and roadmap with investment needs
• Balance innovation with disciplined execution and measurable impact
• Monitor market trends to inform strategy and investment decisions
• Lead piloting, scaling, and commercialization of new capabilities
• Identify and mitigate risks; escalate issues when needed
• Communicate with senior leadership with insights and recommendations
• Establish KPIs for performance, adoption, and finances
• Collaborate across Commercial Product, Analytics, Marketing, Sales, Finance

Skills

Digital product strategy

AI for products

Revenue growth

Cross-functional leadership

Data-driven decision making

Stakeholder management

Risk management

Communication

Execution in ambiguity

Prioritization

Education

Bachelor's degree

Master's degree or related experience

Job description

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

As the Director, Digital Product Growth Strategy, you will lead the vision, strategy, and delivery of innovative digital products that drive revenue growth for Aetna while expanding digital adoption and engagement across our membership. Sitting at the intersection of Aetna Digital and Commercial Product, you will own the end-to-end delivery of high-impact growth initiatives, shaping product roadmaps, piloting new capabilities, building business cases, defining go-to-market strategies, and designing scalable operating models that enhance efficiency and accelerate growth. Partnering across Aetna Digital, Commercial Product, and enterprise stakeholders, you will define and execute the long‑term product vision—building scalable, market‑leading capabilities that accelerate growth, deliver measurable value to customers, and unlock new revenue opportunities.

Job Responsibilities

• Establish product vision & roadmap: Partner with Commercial Product to define multi‑year digital product vision and roadmap, including new capabilities and investment needs. Accountable for delivering market‑leading capabilities that enhance the product value proposition, accelerate customer adoption, and drive measurable business growth.
• Drive innovation & growth: Balance bold innovation with disciplined execution by identifying emerging opportunities, championing transformative ideas, and delivering incremental enhancements that generate measurable business and customer impact.
• Shape competitive advantage: Monitor market trends, competitive offerings, and industry innovations to inform product strategy, positioning, investment decisions, and roadmap priorities.
• Lead product delivery & commercialization: Drive the successful piloting, scaling, and commercialization of new capabilities, ensuring strategic concepts are translated into impactful customer solutions and business outcomes.
• Anticipate and mitigate risks: Proactively identify, assess, and manage risks, developing mitigation strategies, escalating issues when appropriate, and holding teams accountable for timely resolution.
• Influence Executive Decision‑Making: Communicate effectively with senior leadership, providing the right level of insight, context, and recommendations to accelerate decision‑making and drive results.
• Define & Measure Success: Establish product performance, adoption, and financial KPIs; monitor outcomes; and leverage data‑driven insights to optimize performance and inform long‑term product strategy.
• Lead Cross‑Functional Collaboration: Partner closely with Commercial Product, Analytics & Behavior Change, Customer Success Team, Marketing, Sales, Finance, and other key stakeholders to align priorities, remove barriers, and ensure successful execution of the product vision.

Required Skills

• Deep expertise in digital product strategy and delivery within the healthcare industry
• Experience leveraging AI and emerging technologies to develop and scale digital products within Agile and/or SAFe environments
• Strong business acumen with a proven track record of driving revenue growth, delivering medical cost savings, and creating new business opportunities
• Demonstrated success leading complex, cross‑functional initiatives in highly matrixed organizations while influencing stakeholders at all levels
• Ability to translate ambiguity into actionable strategies through data‑driven decision‑making, market analysis, customer research, and business/operational/technical feasibility assessments
• Strong customer engagement skills, including experience partnering with National Accounts, validating new concepts, gathering feedback, and navigating complex issues
• Exceptional ability to identify, manage, and proactively communicate risks, ensuring informed decision‑making and successful outcomes
• Strategic thinker with a history of turning data and insights into measurable business results while balancing short‑and long‑term objectives
• Outstanding communication, executive presence, and stakeholder management capabilities
• Highly effective problem‑solver with strong judgment and decision‑making skills
• Demonstrated ability to manage multiple priorities, operate independently, and deliver results in a fast‑paced environment
• Resilient and adaptable, with a proven ability to thrive amid ambiguity, change, and evolving business needs
• Highly organized and detail‑oriented, with strong execution and follow‑through
• Embodies growth mindset and able to develop self and others

Required Qualifications

• Minimum 10 years professional experience in product management, product strategy, and/or digital strategy
• 7+ years in a digital environment, leading cross‑functional teams within a matrixed environment
• 7+ years presenting and influencing stakeholders in executive settings
• 5+ years of experience leading the design and launch of complex new products and/or processes
• Able to travel up to 10% annually

Education

• Bachelor's degree required, Master’s degree preferred or related experience

Pay Range

The typical pay range for this role is:

$144,200.00 - $288,400.00

This pay range represents the base hourly rate or base annual full‑time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short‑term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/16/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.