Lead Director, Digital Product

9025 CVS Shared Services Resources LLC; Hartford (CT); On-site; USD 144,000 - 288,000; Full time

Benefits offered by this job

Competitive benefits

Bonus eligibility

Comprehensive health coverage

Job summary

CVS Health is seeking a Director of Digital Product Growth Strategy to lead vision, strategy, and delivery of innovative digital products driving revenue growth and broader digital adoption across Aetna. You will partner with Commercial Product and analytics teams, prioritize initiatives, and scale capabilities with disciplined execution in a fast-paced healthcare environment.

The role emphasizes cross-functional leadership, market analysis, data-driven decision making, and strong stakeholder

Qualifications

• Minimum 10 years in product management, strategy, or digital strategy.
• 7+ years in a digital environment with cross-functional leadership.
• Experience presenting to executives and influencing decisions.
• Experience launching complex new products or processes.

Responsibilities

• Define product vision, roadmap, and multi-year strategy with stakeholders.
• Deliver market-leading capabilities to drive adoption and growth.
• Pilot, scale, and commercialize new capabilities across the business.
• Monitor market trends and inform strategic investment decisions.
• Collaborate with analytics, marketing, finance, and sales to align priorities.
• Identify risks and mitigation plans; ensure timely resolution.
• Communicate insights to executives to accelerate decisions.
• Establish KPIs for adoption, performance, and financial impact.

Skills

Digital product strategy

AI & emerging tech

Revenue growth

Cross-functional leadership

Data-driven decision making

Executive stakeholder management

Agile/SAFe

Healthcare industry knowledge

Strategic thinking

Communication & presentation

Education

Bachelor's degree

Master's degree preferred

Job description

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time. As the Director, Digital Product Growth Strategy, you will lead the vision, strategy, and delivery of innovative digital products that drive revenue growth for Aetna while expanding digital adoption and engagement across our membership.

Job Responsibilities

• Establish product vision & roadmap: Partner with Commercial Product to define multi-year digital product vision and roadmap, including new capabilities and investment needs.
• Accountable for delivering market-leading capabilities that enhance the product value proposition, accelerate customer adoption, and drive measurable business growth.
• Drive innovation & growth: Balance bold innovation with disciplined execution by identifying emerging opportunities, championing transformative ideas, and delivering incremental enhancements that generate measurable business and customer impact.
• Shape competitive advantage: Monitor market trends, competitive offerings, and industry innovations to inform product strategy, positioning, investment decisions, and roadmap priorities.
• Lead product delivery & commercialization: Drive the successful piloting, scaling, and commercialization of new capabilities, ensuring strategic concepts are translated into impactful customer solutions and business outcomes.
• Anticipate and mitigate risks: Proactively identify, assess, and manage risks, developing mitigation strategies, escalating issues when appropriate, and holding teams accountable for timely resolution.
• Influence Executive Decision-Making: Communicate effectively with senior leadership, providing the right level of insight, context, and recommendations to accelerate decision-making and drive results.
• Define & Measure Success: Establish product performance, adoption, and financial KPIs; monitor outcomes; and leverage data-driven insights to optimize performance and inform long-term product strategy.
• Lead Cross-Functional Collaboration: Partner closely with Commercial Product, Analytics & Behavior Change, Customer Success Team, Marketing, Sales, Finance, and other key stakeholders to align priorities, remove barriers, and ensure successful execution of the product vision.

Required Skills

• Deep expertise in digital product strategy and delivery within the healthcare industry
• Experience leveraging AI and emerging technologies to develop and scale digital products within Agile and/or SAFe environments
• Strong business acumen with a proven track record of driving revenue growth, delivering medical cost savings, and creating new business opportunities
• Demonstrated success leading complex, cross-functional initiatives in highly matrixed organizations while influencing stakeholders at all levels
• Ability to translate ambiguity into actionable strategies through data-driven decision-making, market analysis, customer research, and business/operational/technical feasibility assessments
• Strong customer engagement skills, including experience partnering with National Accounts, validating new concepts, gathering feedback, and navigating complex issues
• Exceptional ability to identify, manage, and proactively communicate risks, ensuring informed decision-making and successful outcomes
• Strategic thinker with a history of turning data and insights into measurable business results while balancing short- and long-term objectives
• Outstanding communication, executive presence, and stakeholder management capabilities
• Highly effective problem-solver with strong judgment and decision-making skills
• Demonstrated ability to manage multiple priorities, operate independently, and deliver results in a fast-paced environment
• Resilient and adaptable, with a proven ability to thrive amid ambiguity, change, and evolving business needs
• Highly organized and detail-oriented, with strong execution and follow-through
• Embodies growth mindset and able to develop self and others

Required Qualifications

• Minimum 10 years professional experience in product management, product strategy, and/or digital strategy
• 7+ years in a digital environment, leading cross-functional teams within a matrixed environment
• 7+ years presenting and influencing stakeholders in executive settings
• 5+ years of experience leading the design and launch of complex new products and/or processes
• Able to travel up to 10% annually
• Education: Bachelor's degree required, Master's degree preferred or related experience

Pay Range

The typical pay range for this role is: $144,200.00 - $288,400.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people. We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/16/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.