Lead Digital Designer: Web Systems & UX Architect

Hidden Road; New York (NY); On-site; USD 132,000 - 165,000; Full time

Benefits offered by this job

Equity

Bonuses

Healthcare benefits

Retirement plan

Parental leave

Catered lunches

Job summary

Ripple is seeking a Lead Digital Designer to shape the future of our web ecosystem. This role involves building scalable design systems, defining modern digital experiences, and guiding how our brand appears across the web.

You will evolve our design foundations, contribute to a large-scale website redesign, and partner with engineering, product, marketing, and agencies to deliver thoughtful, high-impact experiences.

Qualifications

• Proven experience in web or digital product design.
• Strong portfolio demonstrating high-quality web design and systems thinking.
• Proven experience working with design systems, component libraries, and scalable frameworks.
• Strong visual design foundation, including typography, layout, color, and hierarchy.
• Deep understanding of responsive design, UX principles, and modern web standards.
• Experience collaborating closely with engineering teams and an understanding of front-end constraints.
• Ability to clearly communicate design decisions and influence cross-functional stakeholders.
• Comfortable working in fast-paced environments with evolving priorities and ambiguity.
• Experience designing for complex, multi-page websites or platforms.
• Experience in fintech, B2B, or complex product ecosystems.
• Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development.
• Experience contributing to or leading large-scale website redesigns.
• Understanding of CRO, A/B testing, and data-informed design decision making.
• Experience working with motion design, interaction design, or advanced web storytelling.
• Interest in AI tools and their application in design workflows.
• Experience collaborating with or managing external agencies and partners.
• Exposure to both brand-driven and product-driven design environments.

Responsibilities

• Experience working with design systems and component-based design.
• Strong design foundation (layout, typography, color, hierarchy, motion, interaction, 3D).
• Develop polished, modern digital experiences.
• Deep understanding of responsive design and web standards.
• Collaborate across design, engineering, and product teams.
• Clearly communicate decisions and influence direction.
• Define path forward in ambiguous situations.
• Lead the design of high-impact web experiences across homepages and product pages.
• Contribute to a scalable design system with tokens and components for CMS.
• Ensure design systems translate into production-ready implementations.
• Refine site architecture, navigation, and user experience frameworks.
• Collaborate with brand teams for cohesive digital aesthetics.
• Balance brand storytelling with usability, accessibility, and performance.
• Work with product/marketing/UX to align goals and user needs.
• Guide external agencies on design execution and exploration.
• Support UX testing, A/B testing, and optimization efforts.
• Improve workflows for speed, quality, and consistency across the web team.

Skills

Design systems

Component-based design

Visual design

Responsive design

Cross-functional

Design leadership

Motion design

AI design tools

Storybook

Design tokens

CMS integration

Tools

Storybook

Design tokens

CMS

System-driven development

Component libraries

Job description

Ripple is seeking a Lead Digital Designer to shape the future of our web ecosystem. This role involves building scalable design systems, defining modern digital experiences, and guiding how our brand appears across the web.

You will evolve our design foundations, contribute to a large-scale website redesign, and partner with engineering, product, marketing, and agencies to deliver thoughtful, high-impact experiences.