Lead Data Scientist, Marketing Science New New York City

The Knot Worldwide Inc.; Mississippi; On-site; USD 100,000 - 130,000; Full time

Job summary

The Knot Worldwide is seeking a Lead Data Scientist to join the Marketing Science team. In this role, you will utilize advanced analytics and statistical methods to empower marketing initiatives, drive user engagement, and provide data-driven insights. Your expertise will help shape the company's marketing strategies and optimize performance across various channels, making substantial contributions to the organization's data-driven decision-making process.

Benefits

Flexible vacation

Generous parental leave

Engaging perks and discounts

Qualifications

• 5-8 years of experience in data science and analytics roles.
• Experience with media mix modeling and A/B testing design.
• Excellent communication skills for stakeholder interaction.

Responsibilities

• Collaborate with marketing teams to provide data-driven insights.
• Conduct in-depth analysis of user behavior for growth opportunities.
• Mentor junior team members in statistical best practices.

Skills

Data Analysis

Statistical Modeling

SQL

Python

Data Visualization

Analytical Thinking

Education

Bachelor's or Master's in Statistics, Mathematics, Data Science, Engineering

Tools

BI Tools (Preset, Looker, Shiny, Streamlit)

Job description

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

About the Role and Team

The Knot Worldwide is actively seeking a skilled Lead Data Scientist to become an integral part of our Marketing Science team. This role is centered around utilizing advanced analytics and statistical methods to empower our marketing team with insights that optimize performance. As a Lead Data Scientist, you will develop analytical tools, conduct ad-hoc analyses, and assist in correlating user activity with marketing initiatives. Your involvement will extend to statistical modeling, investigations, and visualizations, collaborating with various teams to drive measurable outcomes. As a member of the wider Data organization within TKWW, your primary focus will be on constructing analytic models and designing as well as analyzing experiments to quantify the impact of your contributions. In this capacity, you will serve as both a valued partner and trusted advisor, playing a pivotal role in our data-driven decision-making process across the Data and Marketing departments.

As a Lead Data Scientist, you will be responsible for:

• Collaborating with marketing stakeholders across Brand Media, Lifecycle Marketing, Product Marketing, or Acquisition Marketing to provide data-driven insights.
• Conducting in-depth analysis of TKWW user behavior to identify growth opportunities that enhance couple or vendor acquisition and engagement.
• Tackling advanced analytics challenges related to media mix modeling, geographic experimentation, landing page testing, and lifetime value prediction.
• Spearheading end-to-end projects from initial ideation and business alignment, through to measurement and deployment of insights.
• Assisting teams in defining KPIs, setting strategic goals, and designing and analyzing A/B testing for data-driven decision making.
• Developing and maintaining reports and data products for the organization using various BI tools such as Preset, Looker, Shiny, or Streamlit.
• Effectively communicating, collaborating and presenting results to stakeholders within TKWW to drive data-informed decisions.
• Investigating novel methodologies to analyze our data for continuous improvement.
• Mentoring junior team members in analytic and statistical best practices.

To be successful in this role, you should have:

• A bachelor’s or master’s degree in Statistics, Mathematics, Data Science, Engineering, or a related field
• A minimum of 5-8 years of experience in data science and analytics roles within technology brands, with a preference for experience in a two-sided marketplace or e-commerce domain.
• Demonstrated experience and knowledge in metrics and models relevant to Marketing such a Media Mix Modeling.
• Foundational knowledge of statistics including hypothesis testing, regression analysis, and forecasting, and hands-on experience with A/B testing design and analysis.
• Advanced knowledge of SQL and ability to write efficient SQL code
• Ability to code in Python for data manipulation, visualization, and analysis using Jupyter notebooks
• Experience in using and building self-service analytics tools.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to audiences of varying technical proficiency.
• A strategic mindset capable of translating business problems into analytics opportunities and solutions.
• A collaborative attitude that fosters a culture of data-driven decision making across the organization.
• An innovative spirit that thrives on exploring new ideas and approaches to solve challenging problems.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work.It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For Together@TKWW-eligible roles,this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy . If you wish to file a complaint, you may contact the competent data protection authority.

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