Lead Data Analyst, Marketing

DataAnalystJobs.io; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

DataAnalystJobs.io is looking for a skilled Business Intelligence Analyst to leverage data for strategic insights. With a focus on digital media and performance marketing, the ideal candidate will deliver valuable business intelligence through actionable insights and maintain stakeholder-facing dashboards in Looker.

Qualifications

• Minimum of 5 years in business intelligence or analytics in digital media.
• Experience in performance marketing industries.
• Advanced SQL and Looker proficiency required.

Responsibilities

• Deliver actionable business intelligence and strategic insights.
• Clean and standardize dashboards in Looker.
• Identify and resolve inconsistencies in reporting logic.

Skills

Business Intelligence

Analytics

Digital Marketing

SQL

Looker

Cross-functional Communication

Job description

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered invibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $110,000 to $150,000 per year, paid semi-monthly

MUST HAVE:

• Experience BI, analytics, or marketing/data science roles with digital marketing exposure.
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency.
• Strong business acumen and cross-functional communication skills.

EXPERIENCE: Minimum of 5 years in business intelligence or analytics in digital media or performance marketing.

YOUR ROLE

Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties.

Outcomes (Performance Expectations)

• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days.
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days.
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter.
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month.
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1.

Competencies

• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy.
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard.
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders.
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps.
• Collaboration: Forms strong partnerships across product, media, and finance teams.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.