Lead Data Analyst, Marketing

hims & hers; Austin (TX); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading health and wellness platform is seeking a Lead Data Analyst for Marketing to enhance CRM strategies. The role involves deep customer analysis, A/B testing, and collaboration with leadership to drive insights and growth strategies. This position offers a flexible, remote work environment and comprehensive benefits.

Benefits

Competitive salary & equity

Unlimited PTO

Comprehensive health coverage

Employee discounts

401k with employer matching

Offsite retreats

Qualifications

• 8+ years of analytics experience.
• 5+ years in CRM analytics with proven influence on strategy.

Responsibilities

• Perform deep customer analysis using SQL and statistical techniques.
• Design, execute, and analyze A/B and incrementality tests.

Skills

SQL

Data Modeling

Statistical Techniques

Customer Segmentation

Data Visualization

Education

Bachelor’s or Master’s in Computer Science

Bachelor’s or Master’s in Data Analytics

Tools

Braze

Hightouch

Jacquard

Lob

Python

R

Tableau

Looker

Job description

Join to apply for the Lead Data Analyst, Marketing role at hims & hers

Hims & Hers is the leading health and wellness platform, dedicated to helping the world feel great through better health. We prioritize customer-centric healthcare, providing accessible, affordable, and personalized care from diagnosis to treatment and delivery. Our mission is to normalize health and wellness challenges and innovate solutions for better health outcomes.

As a public company listed on the NYSE under the ticker "HIMS," we offer comprehensive benefits and a flexible, remote work environment. Learn more at hims.com/about and hims.com/how-it-works. For our culture and benefits, visit our careers page.

About The Role

We seek an experienced analyst to join our Marketing Analytics team, focusing on CRM support. You will collaborate with the Sr. Director of CRM to enhance measurement and strategy, aiming to maximize customer acquisition and lifetime value via CRM channels.

Your responsibilities include owning measurement tools, creating dashboards, building targeting models in partnership with Data Science, driving insights, making strategic recommendations, and managing incrementality testing and impact measurement across CRM programs.

You Will:

1. Perform deep customer analysis using SQL, data modeling, and statistical techniques to generate actionable insights.
2. Design, execute, and analyze A/B and incrementality tests to inform strategy.
3. Communicate analysis results clearly and partner with leadership to develop growth strategies.
4. Advance customer segmentation through behavioral analysis and modeling.
5. Automate workflows and support CRM platforms with reliable data pipelines.
6. Ensure data integrity through automated reporting and cross-functional processes.
7. Stay informed on industry trends and continuously improve analytics methodologies.

You Have:

1. Bachelor’s or Master’s in Computer Science, Data Analytics, or related field.
2. 8+ years of analytics experience.
3. 5+ years in CRM analytics with a proven influence on strategy.
4. Proficiency with CRM platforms like Braze, Hightouch, Jacquard, and Lob.
5. Expertise in SQL; experience with BigQuery is a plus.
6. Experience with Python and/or R.
7. Experience with data visualization tools such as Tableau or Looker.
8. Proficiency with A/B testing frameworks and experimental design interpretation.
9. Strong understanding of customer journey mapping and marketing best practices.
10. Ability to align analytics with business goals and influence decision-making.
11. Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.

Our Benefits:

• Competitive salary & equity.
• Unlimited PTO, holidays, and mental health days.
• Comprehensive health coverage including medical, dental, and vision.
• Employee discounts and Stock Purchase Program.
• 401k with employer matching.
• Offsite retreats.

We value diversity, ethics, wellness, and belonging. If interested, apply—even if your background isn't a perfect match.

We consider all qualified applicants, including those with arrest or conviction records, in accordance with applicable laws. We provide accommodations for individuals with disabilities. Contact us at [e-mail].