Lead, CRM Marketing

Flex; New York (NY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

An innovative FinTech company is seeking a Lead CRM Marketer to enhance the rent payment experience. In this hybrid role, you'll oversee transactional communications and multi-channel campaigns to engage users effectively. Collaborating with cross-functional teams, you'll ensure customers understand and can utilize the platform seamlessly. This role is perfect for a data-driven marketer who thrives in a fast-paced environment and is passionate about creating exceptional customer experiences. Join a diverse team dedicated to empowering renters with flexibility and support in managing their expenses.

Benefits

100% company-paid medical, dental, and vision

401(k) + company equity

Unlimited paid time off

Parental leave

Free Flex subscription

Flex Cares Program

Qualifications

• 4-5 years of CRM or lifecycle marketing experience, preferably in FinTech.
• Strong analytical skills and ability to manage multi-channel campaigns.

Responsibilities

• Maintain and optimize transactional communications for a seamless customer experience.
• Track and analyze campaign performance to enhance customer engagement.

Skills

CRM Marketing

Data Analysis

Campaign Management

A/B Testing

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Email Marketing Software

Analytics Tools

Job description

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

As a Lead, CRM Marketer at Flex, you will play a critical role in driving business growth by overseeing transactional communications with our customers, ensuring a seamless experience using Flex.

You will own and optimize product-led messaging within the customer lifecycle (e.g., payment confirmations, reminders, status updates), and multi-channel campaigns (email, push, SMS) to ensure customers understand and can successfully use Flex. You will oversee a high volume of unique campaigns across segmented user journeys to drive engagement, enhance customer satisfaction, and improve retention. You’ll collaborate closely with Product, Marketing, Strategy, Compliance, and Customer Support to align messaging with product updates and customer needs while ensuring regulatory compliance.

We are looking for a data-driven CRM marketer with experience optimizing transactional communications who thrives in a high-execution, fast-paced environment. You are a strong cross-functional collaborator and are comfortable balancing strategic planning with hands-on execution. If you are highly organized, action-oriented, and passionate about creating seamless customer experiences, this role is for you.

Key Responsibilities

• Maintain and optimize transactional communications to create a seamless customer experience between the product and owned channels.
• Own E2E development of communications including strategy, messaging, campaign development and automation.
• Track and analyze campaign performance to identify opportunities for improving customer engagement, retention, and overall communication strategy.
• Collaborate with Product, Marketing, and Compliance to support new product launches, regulatory compliance, and enhancements to the customer experience.
• Execute real-time communications to support critical incident resolution during the rent cycle, with occasional on-call support during nights and weekends as needed.

Experience

• 4-5 years of experience in CRM or lifecycle marketing preferably in a highly regulated industry like FinTech or HealthTech.
• Proven experience managing campaigns across multiple channels (email, SMS, push), from creative development to execution, with a strong focus on A/B testing and continuous optimization.
• Demonstrated ability to lead projects, manage timelines and communicate results to peers and management.
• Strong analytical skills - ability to interpret key business questions and work closely with analytics teams to answer them, while also being able to report performance and insights.
• Ability to thrive in complex environments that require close collaboration with cross functional teams (e.g. product, analytics, strategy, design, etc.).
• Must be a strong executor and able to move projects forward independently.

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters. For candidates outside of the NY/NJ area, you may be eligible for our relocation assistance program.

The compensation range for this role will be commensurate with the candidate's experience and Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self-aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

Employee Benefits

For full-time, U.S. based employees we offer:

• Competitive pay
• 100% company-paid medical, dental, and vision
• 401(k) + company equity
• Unlimited paid time off with a PTO minimum + 13 company paid holidays
• Parental leave
• Flex Cares Program: Non-profit company match + pet adoption coverage
• Free Flex subscription

For full-time non-US employees, we offer:

• Competitive Pay
• Company Equity
• Unlimited PTO

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