Lead Copywriter (Temporary) - Global Brand Voice

OUAI; Northern (KY); Hybrid; USD 83,000 - 103,000; Full time

Job summary

OUAI is seeking a highly motivated Lead Copywriter to steer the brand voice across all copy touchpoints during a maternity leave. You will craft 360 storytelling for products and marketing, serving as the in-house copy expert and guardian of the brand DNA across PDPs, campaigns, emails, and social.

Reporting to the Creative Director, you will partner with Product, Digital, and Sales to align messaging, develop global copy assets, and manage project timelines.

Qualifications

• Experience writing in consumer goods, beauty, or related industry with proven work examples.
• Bachelor’s degree preferred, with major in English, Marketing, Communications, Journalism or equivalent a plus.
• 8+ Years of experience preferred.
• Self-starter, clear communicator, a creative writer and a grammar-lover. Passionate about storytelling and see the value in a consistent and cohesive brand voice.

Responsibilities

• Lead OUAI’s global brand voice across copy touchpoints for campaigns and product narratives.
• Develop copy for product, marketing, and digital channels ensuring a cohesive brand narrative.
• Create and manage master copy files and gatekeeper brand voice in all outputs.
• Collaborate with Product, Digital, and Sales to align messaging across campaigns.
• Prepare compelling presentations for internal stakeholders and retailer meetings.

Skills

Consumer goods writing

Brand voice development

Cross-functional collaboration

Storytelling

Attention to detail

Education

Bachelor's degree preferred

Tools

Asana

Slack

Figma

Job description

OUAI is seeking a highly motivated Lead Copywriter to steer the brand voice across all copy touchpoints during a maternity leave. You will craft 360 storytelling for products and marketing, serving as the in-house copy expert and guardian of the brand DNA across PDPs, campaigns, emails, and social.

Reporting to the Creative Director, you will partner with Product, Digital, and Sales to align messaging, develop global copy assets, and manage project timelines.