Lead Copywriter (Hybrid)

American Family Insurance; Denver (CO); Hybrid; USD 86,000 - 142,000; Full time

Job summary

A leading company in the insurance industry seeks a Lead Copywriter to develop communication materials that effectively represent products and brands. This flex office/home role requires collaboration with various partners to craft persuasive content and strategies to drive business results. Ideal candidates will have strong experience in marketing, advertising, and project management.

Benefits

Medical, dental, vision benefits

401(k) and pension

Paid time off and holidays

Student loan repayment assistance

Paid family leave

Qualifications

• Experience in advertising agencies strongly desired.
• Experience managing large or complex projects.
• Ability to communicate and persuade at all leadership levels.

Responsibilities

• Develop a deep understanding of the company’s brand positioning.
• Create relevant and engaging content for key audiences.
• Develop campaign strategies based on data and consumer research.

Skills

Advertising experience

AI technologies

Marketing strategies

Project management

Brand strategy

Customer-driven solutions

Job description

Position Compensation Range:

$86,000.00 - $142,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

The Lead Copywriter develops enterprise communication materials through creative design and writing services to effectively represent the products, services, brands, and/or the organization to customers and consumers. You will apply various communication strategies to create an impression, raise awareness, and encourage a response by the target audience for the organization and its offerings. You will report to the Director, Marketing.

This is a flex office/home role, requiring a minimum of 10 days per month working from one of the following locations: Madison, WI; Boston, MA; Denver, CO; Eden Prairie, MN; Keene, NH; St. Joseph, MO; Phoenix, AZ.

Internal candidates are encouraged to apply regardless of location and will be considered based on role needs.

Primary Accountabilities

1. Develop a deep understanding of the company’s brand positioning and communicate it effectively across all touchpoints.
2. Coordinate with internal partners to ensure brand consistency across channels.
3. Collaborate with teams to understand business challenges and develop content solutions.
4. Create relevant and engaging content for key audiences.
5. Partner with teams to develop campaign content that drives business results.
6. Guide creative and copy direction to internal and external teams, supporting brand portrayal and emotional connection with consumers.
7. Develop campaign strategies based on data and consumer research.
8. Monitor industry trends, competition, and consumer activity to evolve communication strategies.

Specialized Knowledge & Skills Requirements

• Experience in advertising agencies is strongly desired.
• Experience with AI technologies is strongly desired.
• Proven experience in marketing or advertising environments.
• Experience leading comprehensive marketing strategies and plans.
• Ability to communicate and persuade at all leadership levels.
• Experience managing large or complex projects.
• Knowledge of marketing concepts, strategies, and tools.
• Strong understanding of brand strategy and development.
• Experience providing customer-driven solutions.

#LI-Hybrid

We encourage applications even if you do not meet all listed requirements, as skills and experiences can be applied in various ways. Passion for our work is valued!

Benefits include medical, dental, vision, wellbeing programs, a 401(k), pension, annual incentives, paid holidays, PTO, student loan repayment, and paid-family leave. Interns and contingent workers are not eligible for benefits.

We are an equal opportunity employer and comply with all laws related to non-discrimination and non-harassment. Qualified applicants with criminal histories are considered in accordance with applicable laws.