Lead Copywriter - HOKA

Global Sports Jobs Limited; United States; Remote; USD 110,000 - 190,000; Full time

Benefits offered by this job

Bonus programme

Wellbeing plans

Discounts and perks for employees

Career development opportunities

Health and wellness programmes

Job summary

Deckers Brands’ HOKA brand is seeking a senior creative copy lead to transform product stories and athlete narratives into compelling campaigns across channels. You will partner with designers and senior creatives to define voice, craft bold concepts and elevate brand storytelling for runners, hikers and movers worldwide.

The role emphasizes authentic, performance-driven storytelling, collaboration across teams, and deep knowledge of running and outdoor culture to keep messaging authentic and

Qualifications

• A strong and varied portfolio showing strategic thinking and storytelling.
• 9+ years of experience in an advertising agency or in-house creative environment.
• Passion for performance and lifestyle brands and alignment with a values-driven culture.
• Expertise in print and digital marketing and advertising.

Responsibilities

• Collaborate with designers and creative leaders to define narrative and copy direction for campaigns.
• Brainstorm and present bold concepts and storytelling that drive impact.
• Translate strategy into engaging copy concepts and brand messaging.

Skills

Portfolio

Strategic thinking

Creative concepting

Storytelling

Presenting

Education

Bachelor's degree

Tools

Adobe Creative Suite

Advertising platforms

Job description

About the Role

This role exists to transform product innovation, athlete stories and brand purpose into ideas that move people, developing breakthrough campaigns and compelling storytelling across every channel to define how HOKA connects with runners, hikers and movers around the world. The position works in partnership with designers, art directors and creative leaders and reports to the Senior Manager, Copy for HOKA. Its impact extends beyond marketing by building brand relevance, deepening consumer connection and helping more people discover the joy of movement through HOKA.

Key Responsibilities

• Collaborate with designers, art directors and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives.
• Brainstorm, craft and present bold creative concepts and storytelling that spark emotion, capture attention and drive measurable impact.
• Translate strategy and creative briefs into engaging copy concepts, narratives and messaging that connect deeply with runners, hikers and movers of all kinds.
• Create and shape stories across a wide range of digital channels, including digital campaigns, site updates and social media, ensuring every touchpoint reflects HOKA's unique voice.
• Craft retail, experiential narratives and product-focused videos that turn moments of discovery into lasting brand connections.
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility and the joy of movement.
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values and storytelling principles.
• Develop deep expertise in HOKA product language, innovation stories and messaging frameworks to ensure consistent communication of product benefits and technologies across channels.
• Apply a deep understanding of running, outdoor and lifestyle culture to ensure brand and product storytelling feels authentic, relevant and connected to the communities HOKA serves.

Required Experience & Qualifications

• Bachelor's degree or equivalent professional experience.
• A strong and varied portfolio demonstrating strategic thinking, creative concepting and compelling storytelling across retail brands and multiple mediums.
• 9+ years of experience in an advertising agency or in-house creative environment.
• Genuine passion for performance and lifestyle brands and alignment with a values-driven company culture.
• Expertise in both print and digital marketing and advertising.
• Proven strength in crafting persuasive short-form and long-form writing.
• Confident presenter with the ability to sell in creative ideas and concepts.
• Deep understanding of marketing and advertising principles.
• Strong creative problem-solving skills and the ability to think strategically and conceptualise creatively.
• Motivated, self-starter with a high level of drive and initiative.
• Collaborative team player who can both inspire and support colleagues.
• Excellent organisational and time-management skills.
• Sharp attention to detail and accuracy in all work.
• Awareness of cultural and creative trends and their commercial applications.
• Ability to thrive in collaborative, fast-moving creative environments.

Preferred Skills

• Authentic interest and experience in performance product brands.
• Passion for sports, especially trail and road running, and an understanding of the athletic footwear market.

Workplace

• Remote role, with the West Coast preferred.
• Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah or Washington.

Salary

• The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role. Individual pay will be determined by location and additional factors, including job-related skills, experience and relevant education or training.

Benefits & Perks

• Competitive pay and bonuses, with a variety of compensation programmes intended to foster career development and reward success.
• Financial planning and wellbeing plans that help employees protect income, pay for expenses and invest in the future.
• Time away from work plans that support employees' needs to get out, get healthy and return stronger.
• Extras, discounts and perks, including generous discounts and community-based programmes.
• Growth and development opportunities and support for personal and professional development.
• Comprehensive health and wellness programmes and offerings.

About the Company

Deckers Brands describes 'Together, Every Step' as a promise that every employee can bring their authentic self and is valued and supported as a whole person, at work and beyond, and as the way the company continues to deliver exceptional business results, experience an amazing place to work and have a positive impact on the communities and world around it. The company celebrates diversity of background, experience and identity and is committed to an inclusive and equitable workplace where employees can come as they are and where different perspectives make the business better together.