Director, Creative Copywriting - HOKA

Global Sports Jobs Limited; United States; À distance; USD 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

Competitive pay

Bonuses

Health benefits

Time off

Employee discounts

Development opportunities

Résumé du poste

Deckers Brands’ HOKA brand seeks a senior creative leader to define global brand voice and verbal identity, translating strategy into campaign narratives and product storytelling across global touchpoints.

The role drives editorial strategy, guides a team of writers, and partners with Brand, Product, Marketing and Regions to ensure consistent, impactful verbal expression worldwide.

Qualifications

• Bachelor's degree in English or related field, or equivalent professional experience.
• 10+ years' experience in agency or brand environments.
• Leading copy/editorial or narrative teams within global or matrixed organisations.
• Portfolio showing strategic insight and world-class writing across global touchpoints.
• Excellent command of English, editing, verbal identity and narrative structure.
• Strong strategic and commercial thinking, linking creative to business objectives.
• Experience guiding teams and managing budgets and stakeholders.
• Experience integrating AI into copy workflows.

Responsabilités

• Define and evolve the global brand voice, verbal identity, product storytelling, editorial vision and standards of creative excellence.
• Lead narrative for global brand campaigns, product campaigns, seasonal initiatives and key brand experiences.
• Establish messaging architectures, naming strategies and verbal systems that communicate product superiority and build brand equity.
• Lead, coach and develop a high-performing team of writers with clear goals and feedback.
• Translate plans into multi-year editorial strategy in partnership with senior leaders.
• Communicate creative strategy and rationale clearly to teams, stakeholders and executives.
• Guide integrated storytelling across film, photography, digital, social, retail, CRM, print and emerging platforms, including AI thinking.
• Provide decisive creative direction from concept to final toolkit, ensuring global consistency.

Connaissances

Brand storytelling

Verbal identity

Leadership

Creative direction

Executive communication

Strategic thinking

AI in copy workflows

Formation

Bachelor's degree in English or related field

Description du poste

About the Role

This role is the functional and creative leader accountable for defining, evolving and championing HOKA's global brand voice, verbal identity and narrative approach, translating brand and business strategy into campaign narratives, seasonal messaging, product storytelling and scalable verbal systems across global consumer touchpoints. Working in close partnership with other Creative Directors, the role helps shape integrated campaign ideas in which narrative, visual expression and brand experience operate as one cohesive creative vision, and sets direction for the brand worldwide while enabling Regional teams to activate with consistency, relevance and impact. The position sits within HOKA's Global Brand Creative team, reports to the Senior Director, Creative – Global HOKA, and is a member of the Global Brand Creative leadership team, influencing senior cross-functional partners and holding accountability for the quality, consistency, cultural relevance and business effectiveness of the brand's copy and storytelling. The role leads and develops a team of writers and oversees priorities, resources and external creative partners.

Key Responsibilities

• Define and evolve the global brand voice, verbal identity, product storytelling, editorial vision and standards of creative excellence.
• Lead narrative for global brand campaigns, product campaigns, seasonal initiatives and key brand experiences.
• Establish messaging architectures, naming strategies and verbal systems that communicate product superiority and build brand equity.
• Lead, coach and develop a high-performing team of writers through clear goals, regular feedback, performance management and growth opportunities, fostering an inclusive and collaborative culture that values diverse perspectives, healthy creative debate, accountability and editorial excellence.
• Determine team structure and resourcing needs, balancing internal talent, freelance support and agency partnerships.
• Translate global brand, business, product and marketing plans into multi-year editorial strategy in partnership with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications and Regions to integrate product messaging thinking early.
• Communicate creative strategy, recommendations and business rationale clearly and persuasively to creative teams, cross-functional leaders and executives.
• Guide integrated storytelling across film, photography, digital, social, retail, e-commerce, CRM, print, experiential and emerging platforms, embedding AI-driven thinking and tools within the copy discipline.
• Provide clear, decisive creative direction from strategy and concept development through production and final toolkit delivery, ensuring all verbal expression meets high standards of strategic clarity, cultural relevance, accuracy, tone, craft and global consistency.
• Lead copy discipline priorities, staffing, resource allocation and external partner scopes, identifying capacity constraints, delivery risks and competing priorities.

Required Experience & Qualifications

• Bachelor's degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications or a related field, or equivalent professional experience.
• 10+ years' experience, both agency and brand, in advertising, brand marketing, editorial, publishing or an in-house creative organisation.
• Significant experience leading a copy, editorial, content, product storytelling, campaign or brand storytelling function within a complex, global or matrixed organisation.
• Demonstrated success managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders and delivering results through a team.
• Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development and culturally relevant storytelling across global consumer touchpoints.
• Exceptional command of English, writing, editing, verbal identity and narrative structure.
• Strong strategic, conceptual and commercial thinking, with the ability to connect creative decisions to consumer insight, product strategy, brand positioning and business objectives.
• Demonstrated people leadership, coaching, performance management, resource planning and organisational design skills.
• Excellent judgment, decisiveness, presentation, stakeholder influence and communication across creative teams, regions and executive audiences.
• Ability to prioritise complex global initiatives, navigate ambiguity, manage change and build trust in a matrixed organisation.
• Strong cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology and emerging creative tools.
• Practical understanding of how to thoughtfully integrate AI into the copy team's everyday workflows to strengthen ideation, efficiency, experimentation and creative quality.
• Demonstrated behaviours of authenticity, championing diverse and effective teams, driving strategy, cultivating innovation, delivering results and building connection.

Preferred Skills

• Experience within sport, lifestyle, footwear or another culture-led industry.

Workplace

• Applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah or Washington.

Benefits & Perks

• Competitive pay and bonuses, with a variety of compensation programs designed to foster career development and reward success.
• Financial planning and wellbeing support, including plans to protect income, pay for expenses and invest in the future.
• Time away from work to be with family, focus on health or recharge.
• Extras, discounts and perks, including generous discounts and community-based programs.
• Growth and development opportunities with extensive support for personal and professional development.
• Comprehensive health and wellness programs supporting a healthy lifestyle at work and at play.

About the Company

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self and is valued and supported as a whole person, at work and beyond. Together, Every Step is how the company continues to deliver exceptional business results, experience an amazing place to work and have a positive impact on the communities and world around it. Deckers Brands celebrates diversity of background, experience and unique identity, and is committed to ensuring an inclusive and equitable workplace where all employees can come as they are, believing that bringing different perspectives to work makes the organisation truly better together.