Lead Content Creator, FloLacrosse

FloSports, Inc.; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Top Workplace Austin

Equity awards

Medical, dental, vision insurance

401(k) matching

Job summary

FloSports is seeking a Content Manager for FloLacrosse to lead day-to-day content strategy and live coverage. You will turn live games into clips, highlights, and athlete features, while driving engagement and subscriptions.

You’ll own social content across platforms, identify key narratives, and maximize value from live events. This role requires lacrosse expertise and a knack for storytelling in a fast-paced environment.

Qualifications

• Deep knowledge of lacrosse teams, players and storylines across the sport.
• Strong track record of social-first sports content and real-time coverage.
• Ability to identify moments in live games and turn them into engaging clips.
• Understanding of how narratives drive audience and subscription growth.
• Experience using analytics to inform content decisions and performance.

Responsibilities

• Own FloLacrosse daily social content strategy and execution.
• Build content plans around live programming to drive viewership and signups.
• Identify rivalries, players and stakes to make events must-watch.
• Clip live moments and publish content across social platforms in real time.
• Repurpose full-game replays into highlights and athlete features.
• Coordinate with freelancers and external contributors as needed.
• Collaborate with marketing, design, production and sales teams on major events.
• Travel to lacrosse events to create on-site content and storytelling.

Skills

Lacrosse knowledge

Social-first content

Real-time coverage

Storytelling & narratives

Analytics & insights

Video editing instinct

Collaboration across teams

Monetization awareness

Travel for events

Job description

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

FloSports is looking for a Content Manager to help lead the day-to-day content strategy and execution for FloLacrosse.

This is a highly hands-on role for someone who deeply understands lacrosse and knows how to turn FloSports’ live event portfolio into content that grows our audience, creates excitement and drives fans to sign up and watch.

You should be a true subject matter expert who understands the players, teams, programs, recruiting landscape, rivalries and storylines that matter to lacrosse fans. You should also be an excellent social content creator who thrives around live sports and is comfortable identifying, clipping and publishing the biggest moments from games in real time.

The work does not stop when the game ends. A major part of this role will be finding ways to continuously maximize FloSports’ live event assets by repackaging games into highlights, short-form videos, athlete features, compilations and other content that extends the value and reach of our rights.

While this role will primarily focus on FloLacrosse, you will also regularly contribute to priority events and initiatives across the broader FloSports portfolio.

RESPONSIBILITIES:

• Own the day-to-day social content strategy and execution for FloLacrosse
• Create content plans around our live programming and storylines with the goal of driving viewership and subscription signups
• Identify the narratives, rivalries, players and stakes that can make upcoming events feel must-watch
• Actively cover live games and events in real time by identifying key moments, clipping live broadcasts and quickly publishing content across social platforms
• Maximize FloSports’ live event library by turning full-game replays into highlights, short-form clips, player-focused content, compilations and other formats that extend the life of each event
• Manage FloLacrosse social channels, including publishing, programming and day-to-day editorial decisions
• Build content strategies that connect with both highly engaged lacrosse fans and broader audiences who may be less familiar with the athletes or events
• Use performance data and audience insights to understand what drives engagement, viewership and subscription conversion
• Look for opportunities to increase social and video monetization while keeping audience growth and subscription acquisition as the primary focus
• Assign and coordinate work with freelancers, contributors, photographers and other external resources as needed
• Collaborate closely with marketing, design, production, rights, sales and other FloSports teams around major events and company priorities
• Support priority events and content initiatives across other FloSports verticals when needed
• Maintain strong editorial judgment, accuracy and quality across all published content
• Travel to selected lacrosse events to create on-site content, support live coverage and capture additional access-driven storytelling opportunities

KNOWLEDGE, SKILLS AND ABILITIES:

• Deep knowledge of lacrosse, including major teams, athletes, programs, events, recruiting, culture and storylines across the sport
• Strong experience creating social-first sports content, particularly short-form video and real-time event coverage
• Demonstrated ability to identify compelling moments from live games and quickly turn them into engaging social content
• Strong understanding of how to build anticipation, narratives and stakes around live sports
• Experience managing social channels and making day-to-day editorial and programming decisions
• Strong video instincts, including an understanding of what makes a clip, highlight or moment perform
• Experience using analytics to understand content performance and inform future decisions
• Strong understanding of how social and digital content can contribute to audience growth, live-event viewership and subscription acquisition
• Familiarity with social and video monetization strategies
• Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends when major events require coverage
• Comfortable traveling for selected events and producing content in an on-site environment
• Highly organized, proactive and comfortable owning projects from idea through execution
• Strong collaborator who can work across multiple teams without needing a large team or direct reports to get things done

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week