Lead Commercialization

att; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and AD&D Insurance

Supplemental benefit programs

Employee Assistance Programs

Wellness programs

Employee discounts on mobility plans &

AT&T internet & fiber

Job summary

AT&T in Dallas, Texas is seeking a senior content enablement leader to drive content strategy, seller education, and enablement for the Ecosystem Partner Solutions organization. You will work with cross‑functional teams to develop and deliver internal and external content, partner collateral, webinars, and training resources to boost partner engagement and demand generation.

You will own end-to-end commercialization lifecycle for AT&T products and services, accelerating revenue growth with

Qualifications

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Responsibilities

• Implement go-to-market strategies by translating plans into actionable initiatives.
• Monitor content performance and adoption across channels using data analytics.
• Coordinate teams and external partners to launches on time and on budget.
• Liaise with business units and senior leadership for insights and recommendations.
• Identify emerging markets and coordinate distribution strategies to expand reach.

Skills

Content strategy

Seller education

Enablement

Data analytics

Stakeholder engagement

Program management

Education

Bachelor's degree (BS/BA) desired

5+ years related experience

Certification in some areas

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose

This role leads content strategy, seller education, and enablement for the Ecosystem Partner Solutions organization. Working closely with MGO, GTM, product, and sales activation teams, the role develops and delivers internal and external content, partner collateral, webinars, and training resources that drive partner engagement, seller readiness, and demand generation. The position also owns the feedback loop across customers, partners, and sellers to continuously improve content effectiveness and measure enablement impact

Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data‑driven optimization.

Key Roles and Responsibilities

Typical tasks may include, but are not limited to, the following:

• Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
• Performance and Strategy: Continuously monitor and optimize content performance and adoption across channels. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
• Program and Project Management: Coordinate teams and external partners to ensure timely, on‑budget launches of commercialization initiatives and strategic programs.
• Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
• Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Job Contribution

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education / Experience

Below: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit‑based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.