Lead Commercialization

AT&T inc.; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off & Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability benefits

Life insurance & AD&D

Employee discounts

Job summary

AT&T Inc. is seeking a Lead Commercialization role to drive growth in the Medium Business segment.

The position focuses on developing go-to-market strategies, optimizing channel mix with direct and partner channels, and aligning product strategies with customer needs and market opportunities. You will lead cross-functional efforts with Product, Sales, Marketing, and Finance to deliver scalable commercialization programs and improve market penetration across mobility, connectivity, security,

Qualifications

• Bachelor's degree required; BS/BA preferred.
• 7-10+ years in commercialization, sales strategy, channel management, or related fields.
• Experience building channel strategies and growth initiatives in B2B markets.

Responsibilities

• Develop and execute strategies to increase market share and revenue in the Medium Business segment.
• Define optimal sales coverage: direct vs third-party channels.
• Design differentiated go-to-market approaches across mobility, connectivity, security, cloud, IoT, and emerging solutions.
• Monitor performance, competitor activity, and market trends to identify growth opportunities.
• Lead cross-functional commercialization programs and initiatives.
• Collaborate with Sales, Partner Management, Product, Marketing, Finance and Operations leaders to align strategies.

Skills

Data-driven analysis

Sales strategy

Channel management

Go-to-market

B2B growth

Education

Bachelor's degree (BS/BA)

Job description

Lead Commercialization### Lead CommercializationApply: Office Worker (NOT Remote): Dallas, Texas: Full time: Posted Today: End Date: November 7, 2026 (8 days left to apply): R-124042***This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.*** ### **Overall Purpose** Drive growth and market share expansion within AT&T's Medium Business segment by developing and executing commercialization strategies that optimize sales coverage, channel mix, and go-to-market motions across customers ranging from approximately 20 to 2,000 employees. This role is responsible for identifying the most effective pathways to market, balancing direct sales and third-party channels, and ensuring product-specific strategies are aligned to customer needs and growth opportunities. ### **Key Roles and Responsibilities** **Medium Business Growth Strategy** * Develop and execute strategies designed to increase market share and revenue growth within the Medium Business segment.* Identify high-potential customer segments, growth markets, and expansion opportunities through data-driven analysis and market intelligence.* Assess customer needs, competitive dynamics, and buying behaviors to influence strategic investment decisions. **Channel & Coverage Optimization** * Define the optimal sales coverage model, determining when customers should be served by direct sales teams versus third-party channels such as Technology Advisors (TAs), Managed Service Providers (MSPs), and other strategic partners.* Evaluate channel performance and recommend adjustments to maximize revenue productivity and customer acquisition.* Develop scalable distribution strategies that improve market coverage while maintaining profitability. **Product Go-to-Market Strategy** * Design differentiated go-to-market approaches based on product mix, customer profile, and buying preferences.* Align commercialization strategies across mobility, connectivity, security, cloud, IoT, and emerging solutions to drive greater customer penetration.* Partner with Product Management and Sales organizations to ensure successful product introduction and market adoption. **Performance & Market Intelligence** * Monitor business performance, competitive activity, and market trends to identify opportunities for growth and optimization.* Utilize analytics to assess the effectiveness of sales motions, channel strategies, and customer segmentation frameworks.* Develop recommendations that improve sales productivity, customer acquisition rates, and revenue outcomes. **Commercialization Program Leadership** * Lead strategic projects that improve medium business growth, operational effectiveness, and channel execution.* Coordinate cross-functional teams to successfully launch commercialization initiatives and business improvement programs. **Stakeholder Engagement** * Collaborate with Sales, Partner Management, Product, Marketing, Finance, and Operations leaders to align growth strategies and commercialization priorities.* Deliver actionable insights and strategic recommendations to senior leadership. ### **Job Contribution** Provides strategic leadership for one of AT&T's most important growth segments by designing innovative commercial strategies and channel models that drive market share gains. Leads complex initiatives requiring significant business acumen, analytical expertise, and cross-functional influence. Operates independently while regularly presenting recommendations and business cases to executive leadership. **Supervisor:** No ### **Education/Experience** * Bachelor's degree (BS/BA) preferred* 7-10+ years of experience in commercialization, sales strategy, channel management, go-to-market planning, or related disciplines* Experience developing channel strategies, sales coverage models, and growth initiatives within B2B markets preferredOur Lead Commercialization jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.**Joining our team comes with amazing perks and benefits:*** Medical/Dental/Vision coverage* 401(k) plan* Tuition reimbursement program* Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)* Paid Parental Leave* Paid Caregiver Leave* Additional sick leave beyond what state and local law require may be available but is unprotected* Adoption Reimbursement* Disability Benefits (short term and long term)* Life and Accidental Death Insurance* Supplemental benefit programs: critical illness/accident hospital indemnity/group legal* Employee Assistance Programs (EAP)* Extensive employee wellness programs* Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone**Weekly Hours:**40**Time Type:**Regular**Location:**Dallas, Texas**Salary Range:**$143,800.00 - $215,800.00 AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.