Lead Branded Video Creative — YouTube-First, Hybrid NYC

Hearst Magazines; New York (NY); Hybrid; USD 149,000 - 168,000; Full time

Benefits offered by this job

Hybrid schedule

401(k) match

Medical/dental/vision

Employee Resource Groups

Job summary

Hearst Magazines seeks a Senior Creative, Video to lead branded video campaigns across iconic brands. You will translate client goals and audience insights into platform-native concepts, and oversee creative direction from concept through delivery, ensuring measurable results.

You will drive original formats for YouTube, Instagram, and emerging platforms, balancing editorial storytelling with client objectives in a fast-paced environment in New York City.

Qualifications

• 8+ years of experience creating, producing, or leading branded video content.
• Proven track record of growing audience and delivering business results.
• Strong editorial judgment with storytelling and post-production workflow expertise.

Responsibilities

• Lead the creative development and execution of branded video campaigns across Hearst brands.
• Translate client objectives and audience insights into platform-native concepts.
• Develop original formats and scalable content for YouTube, Instagram, TikTok.
• Direct treatments, shoots, edits, and provide creative guidance through post-production.
• Balance brand integration with editorial storytelling to drive measurable outcomes.
• Leverage YouTube channel strategy, titles, thumbnails, retention, and viewing behavior.
• Collaborate with producers, strategists, editors, designers, analytics, sales, and clients.

Skills

YouTube strategy

Video content creation

Cross-functional collaboration

Storytelling

Executive presentation

Tools

Adobe Creative Cloud

Premiere Pro

After Effects

Photoshop

Illustrator

Job description

Hearst Magazines seeks a Senior Creative, Video to lead branded video campaigns across iconic brands. You will translate client goals and audience insights into platform-native concepts, and oversee creative direction from concept through delivery, ensuring measurable results.

You will drive original formats for YouTube, Instagram, and emerging platforms, balancing editorial storytelling with client objectives in a fast-paced environment in New York City.