Lead Brand Marketing Coordinator

Kapitus, Inc.; New York (NY); On-site; USD 69,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Annual incentive up to 10%

Health insurance

Flexible spending account

401K with 25% match

Tuition reimbursement

Paid time off

LifeBalance program

Job summary

Kapitus is seeking a Lead Brand Marketing Coordinator to drive brand programs, assets, and communications while coordinating cross‑functional marketing initiatives. You will partner with the Director of Brand Marketing to deliver high‑quality experiences for customers, partners, and employees.

The role emphasizes organized, detail‑oriented execution with strong communication and project management skills, and offers opportunities to lead a small team and shape brand strategy.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years experience in brand marketing, communications, PR, customer marketing, or related field.
• Superior project management skills with exceptional attention to detail.
• Excellent communication and collaboration skills with clients, partners and colleagues.

Responsibilities

• Support brand marketing initiatives across advocacy, online reputation management, digital PR, assets and brand communications.
• Coordinate cross‑functional projects and ensure on‑time, high‑quality execution.
• Manage brand asset development, timelines, approvals, and governance.
• Assist video, research and digital PR activities with internal teams and vendors.
• Lead and mentor team members, fostering collaboration and accountability.

Skills

Brand marketing

Project management

Communication

Collaboration

Stakeholder management

Education

Bachelor's degree in marketing

Job description

Kapitus is looking for a creative self-starter to join our Marketing team as Lead Brand Marketing Coordinator to support the development and execution of Kapitus' brand marketing initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Working closely with the Director of Brand Marketing, this individual will help bring brand programs to life, coordinate cross-functional projects, and ensure marketing initiatives are executed on time and at a high standard.

The ideal candidate is an organized, detail-oriented marketer who enjoys balancing strategic thinking with hands‑on execution. This role requires strong project management skills, excellent communication abilities, and a passion for building meaningful brand experiences for customers, partners, and employees.

What you'll do:

Online Reputation & Customer Advocacy

• Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy.
• Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms.
• Coordinate review‑generation initiatives designed to increase review volume and improve customer ratings.
• Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback.
• Track and analyze customer sentiment, recurring pain points, and positive feedback trends.
• Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance.
• Support customer advocacy initiatives including testimonials, case studies, and customer spotlights.

Brand Asset Development & Creative Project Management

• Serve as the day‑to‑day project manager for brand asset development initiatives.
• Coordinate with external creative agencies and internal stakeholders to produce:
• PowerPoint presentations
• Sales collateral
• Digital advertisements
• Downloadable Resources (eGuides, strategic playbooks, educational kits) and downloadable resources
• Infographics
• Digital tools
• Manage our employee swag and partner gifting programs.
• Manage project timelines, approvals, revisions, and production schedules.
• Help ensure all materials align with brand standards and messaging guidelines.
• Assist in building, organizing, and maintaining a centralized brand asset library to ensure employees, partners, and vendors have easy access to current, approved brand materials.
• Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits to maintain brand consistency and reduce duplication.
• Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets that support sales, marketing, customer experience, recruiting, and partner initiatives.

Video Marketing Support

• Assist in the planning, coordination, and production of video content.
• Manage project timelines and stakeholder communication for:
• Customer case studies
• Testimonial videos
• Social media videos
• Educational content
• Coordinate with internal subject matter experts and external production vendors as needed.

Research & Digital PR

• Support the execution of Kapitus' research and digital PR initiatives.
• Coordinate the development of surveys, industry research projects, benchmark reports, and data-driven content campaigns.
• Track earned media coverage, backlinks, referral traffic, and campaign performance.
• Work closely with SEO, content, and brand teams to maximize the impact of research-driven campaigns.

Team Leadership

• Provide day‑to‑day direction, coaching, and workload management for one full‑time and one part‑time coordinator.
• Delegate projects and ensure timely execution of marketing initiatives.
• Support employee development through regular feedback, training, and mentorship.
• Help to foster collaboration and accountability across the team.
• Inspire and create a motivating environment through coaching, mentoring, and enablement.
• Provide opportunities to participate in both formal and informal developmental activities.
• Working with senior leaders and department head, set expectations for all team members and hold employees accountable for results.
• Lead hiring, performance management, compensation, and evaluation of team members.
• Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans to meet changing business needs.

What we're looking for:

• Bachelor's degree in Marketing or related field; equivalent professional experience will also be considered.
• 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field.
• Superior project management skills with an exceptional attention to detail.
• Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues.
• The ability to connect with individuals on both a personal and professional level.

Kapitus Total Rewards Package Includes:

• Competitive Base Salary Range of $68,700 to $110,200.
• Annual Incentive Compensation Eligibility – Up to 10% annually.
• Health Insurance: Comprehensive medical, dental, and employer‑paid vision plans through UnitedHealthcare (UHC).
• Additional perks through UHC including: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
• Flexible Spending Account: Set aside pre‑tax dollars from your paycheck to pay for qualified out‑of‑pocket medical, dental, vision, pharmacy or dependent care expenses.
• Lifestyle Spending Account: Employer‑sponsored post‑tax benefits that allow reimbursement for expenses related to physical, mental and financial well‑being.
• 100% Company Paid Insurances: Kapitus fully covers the cost of basic short‑term and long‑term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
• Voluntary Insurance: Supplemental life insurance as well as enhanced short‑ and long‑term disability coverage are available through Mutual of Omaha, providing additional security for our employees.
• Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
• Paid Maternity and Parental Leave: Beyond state‑mandated leave policies, Kapitus provides company‑paid maternity and parental leave, supporting our employees during important family milestones.
• Commuter Benefits: We offer pre‑tax benefits on parking and commuter expenses to cover travel to and from work.
• LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness.
• Additional benefits include: Pet and car insurance discounts.
• Financial services such as LegalShield.
• Relaxation and stress management tools.
• Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
• Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
• Travel Reimbursement: We also offer travel reimbursement for all work‑related travel, supporting your involvement in career and personal development activities.
• Paid Time Off and Sick Time.
• Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long‑term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.

Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.

About Kapitus:

Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self‑directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay and solid opportunity for growth.

Company Mission:

At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner's story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.