Lead Brand Designer (Motion/Video)

Culture Amp; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Equity through Employee Share Option

Medical insurance

MacBook provided

Wellbeing allowance

Learning programs

Parental leave

Job summary

Culture Amp is seeking an experienced Lead Brand Designer to elevate our brand across motion, video, and static design. You will collaborate with cross-functional marketing teams to craft engaging campaigns and scalable design systems that reinforce Culture Amp’s mission of shaping a better world of work.

You’ll drive brand exploration, help define storytelling approaches, and mentor designers while incorporating AI-powered workflows to scale production and maintain consistency across global

Qualifications

• 7+ years of experience working as a designer in a marketing function or agency.
• A portfolio showing strategic thinking and multi-channel campaigns, including motion and video projects.
• Ability to translate product visuals into marketable motion with UI/UX awareness.
• Experience partnering with marketers to drive growth across digital channels.

Responsibilities

• Drive creative development and brand exploration to set new standards for brand and marketing design systems with emphasis on motion and video.
• Develop concepts, direction and brand application for integrated campaigns and assets across digital and physical applications.
• Lead motion and video work at scale and collaborate with cross-functional teams.
• Partner with marketing functions to contribute to planning and strategy discussions.
• Mentor designers and guide agency partnerships to deliver complex projects.
• Present visions and justify design decisions to stakeholders.

Skills

Brand design

Motion design

Video editing

Creative storytelling

Team collaboration

7+ years experience in design

Portfolio development

Education

Bachelor’s degree in design

Tools

Figma

Adobe Creative Suite

Premiere Pro

After Effects

Illustrator

InDesign

Photoshop

AI workflows (Claude, Descript)

Canva

Slack

Asana

HTML

CSS

Job description

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

Who are we looking for?

We’re looking for an experienced lead brand designer to join Culture Amp’s creative team within the marketing practice to drive the evolution of our brand and creative. You will work closely with cross functional marketing teams, to build impactful experiences across innovative marketing campaigns and brand building programs.

You are an experienced design generalist, who brings curiosity to everything you do. You know how to tell an engaging story and skilfully take stakeholders and collaborators on the journey with you. You’re equipped with strong conceptual skills and have what it takes to bring ideas to life through polished execution and continuous iteration and learning. A successful lead brand designer brings together innovative ideas, design thinking, craft and collaboration to drive successful projects and outcomes.

We are looking for someone with good motion design and video editing skills in addition to design. We’re looking to build how Culture Amp sounds and behaves in motion and video, as well as upleveling our storytelling capabilities on owned and paid channels. The ideal candidate can incorporate motion easily and find ways to make motion and video work become scalable. You’ve already explored how AI workflows can help in these efforts and are ready to lead those conversations as well. Additionally you are also ready to help with static design needs of any size and scope as we will need design support beyond motion and video for this role. We’re hoping to fill this role with someone who is equally comfortable bouncing between design that moves and design that is static. Perhaps you started out as a visual designer and then expanded into motion and video.

The Team

The Creative Studio is a small but integral part of Culture Amp and design is instrumental in creating memorable and impactful brand experiences, connecting our audiences with Culture Amp’s mission of creating a better world of work. This is an opportunity to be part of a highly cross-functional marketing team and have a measurable and meaningful impact on the company’s growth trajectory.

What You'll Need To Be Successful

• 7+ years of experience working as a designer with-in a marketing function client side, or equivalent agency experience. Experience working in a fast growth B2B business is highly desirable
• A portfolio that shows strong strategic thinking and creative concept development and execution for multi-channel marketing campaigns as well as examples of well crafted motion and video projects.
• An ability to translate complicated product visuals from static into GTM visualizations, translating complex ideas into marketable motion and video deliverables. You need to be familiar with UI/UX design in order to build animated screen interactions and bring product storytelling to life with motion.
• Digital design knowledge and an interest in driving creative technology and innovation to optimise and scale design processes, templatise production and improve efficiencies with-in creative workflows including mastery over AI workflows for imagery, video and motion.
• Experience working in partnership with marketers to deliver growth results across digital marketing channels at scale, including developing creative for global audiences and regional nuances
• Creative problem solving and critical thinking skills to connect and simplify complex ideas and evolving project requirements
• Excellent judgment in decision making, managing and communicating trade-offs when collaborating with multiple stakeholders
• Excellent organisation and communication skills with the ability to clearly articulate the ‘why’, and lead discussions around your process, explorations, and conclusions
• A growth mindset and drive to continually experiment with new ideas, develop and improve your skills
• Experience working with and guiding creative agency partnerships to deliver complex creative projects end-to-end.
• A passion for mentoring designers and growing design capability

Required Technical Skills And Program Competencies

• High proficiency with Figma and Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, InDesign, Photoshop)
• AI-assisted tools (Claude, Image and Video generators, node-based workflows for imagery, motion and video) and familiarity with project management and marketing operations tooling, for example - Slack (comms), Asana (project management), and Canva (templates).
• Bonus points for knowledge of code based visual/motion design (HTML, CSS, Lottie files)

What You'll Be Doing

• Drive creative development and thoughtful brand exploration to deliver impactful creative and set new standards for brand and marketing design systems at Culture Amp with an emphasis on motion and video.
• Developing concepts, creative direction and brand application of integrated and paid campaigns and project delivery across digital and physical applications. Applications could include campaign identities, editorial content, reports, social media assets, video, motion and experience design direction.
• Drive the development of systemizing motion and video work at scale.
• Partner with marketing functions (growth, regional, product, brand marketing) to contribute to cross-functional planning and strategy discussions.
• Collaborate with mixed creative disciplines; designers, illustrators, photographers, motion designers and video editors to art direct high quality creative and provide feedback and clear, on brand guidance
• Present a vision, concepts and solutions to stakeholders, communicate the impact of design in solving business problems, rationalize decisions and incorporate feedback
• Facilitate creative workshops and ideation sessions including the development of AI-assisted workflows using tools such as Claude, Weavy, Descript and any new AI powered creative tools
• Share ideas with your team and contribute to the growth and development of creative practice and design systems guidelines as the company scales

You are

• Highly collaborative and a creative thinker. You understand what it takes to bring a diverse group of people to together to bring new ideas to life
• Progress over perfection. You are someone who is comfortable taking initiative and operating in an exciting but at times ambiguous environment with tight deadlines
• A curious innovator. You’re motivated to drive your own development, experiment with new ideas, and continuously improve your skills.
• A team player. No task is too small and you are willing to step in and help the team no matter the scope of the task.

For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission

The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.

Base Salary Range (US)

$130,000 - $160,000 USD

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long-term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end-of-year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A MacBook and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Accommodations & Data Privacy

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact [e-mail].