Lead Brand Designer

Trackonomy; San Jose (CA); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Pre-IPO equity

Bonus opportunities

Competitive salary

Job summary

Trackonomy is seeking a Lead Brand Designer who can both execute and lead the brand, shaping Trackonomy’s visual identity across every touchpoint. The role blends hands-on design with strategic brand leadership, collaborating with the CEO, marketing, and sales leaders to raise the standard of design.

You will own the function, drive brand evolution, and manage external resources as needed, while delivering high-quality work under tight timelines in a startup environment.

Qualifications

• 6-10+ years of experience in brand, visual, or communication design.
• Portfolio demonstrates range, polish, and systems thinking across pitch decks, digital content, brand identity, and marketing collateral.
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.
• Experience supporting go-to-market teams with high-velocity design needs.

Responsibilities

• Own and evolve Trackonomy’s brand across digital, print, and presentation formats.
• Execute high-impact design work—decks, one-pagers, digital collateral.
• Drive visual storytelling for product launches, sales enablement, decks and events.
• Build scalable design systems and templates for brand consistency.
• Collaborate with CEO and leadership to deliver polished design on tight timelines.
• Identify opportunities to extend the brand to new channels and use cases.
• Lead small brand initiatives and scope larger future evolutions.

Skills

Brand design

Leadership

Cross-functional collaboration

Visual storytelling

Go-to-market support

Independent execution

Tools

Adobe Creative Suite

Figma

PowerPoint

Job description

Join the Trackonomy Team!

At Trackonomy, design isn’t just about making things look good—it’s about elevating perception, shaping company value, and turning complex ideas into compelling stories. We’re looking for a Lead Brand Designer who can both execute and lead -someone with the design chops to move fast and produce high-quality deliverables, and own the creative vision for Trackonomy’s brand, evolving and elevating it over time.

This is a hands-on role that sits at the intersection of visual storytelling, brand systems, and cross-functional collaboration. You’ll work closely with the CEO, marketing, and sales leadership to define, implement, and raise the standard of design across every external and internal touchpoint. From large-scale creative vision, to pitch decks, sales sheets, event graphics and more, your work will be foundational to how the world sees Trackonomy.

We’re looking for someone who can own the function, not just respond to requests -someone who brings a strong point of view and can lead the brand’s evolution while rolling up their sleeves to get the work done.

What You’ll Do

• Own and evolve Trackonomy’s brand across digital, print, physical, and presentation formats
• Execute high-impact design work across multiple formats—especially decks, one-pagers, and digital collateral
• Drive visual storytelling for key business priorities: product launches, sales enablement, executive decks, events, campaigns, and more
• Build scalable, flexible design systems and templates that enforce brand consistency across teams
• Partner directly with the CEO and leadership team to deliver polished, high-quality design on tight timelines and in fast feedback loops
• Proactively identify opportunities to improve and extend the brand across new channels and use cases
• Lead small brand initiatives (e.g. identity refinements, contractor management, style updates) and help scope larger future evolutions (e.g. full rebrand, motion/video assets)
• Act as the domain expert on brand design -a go-to resource for teams like Sales and Marketing to ensure brand alignment
• Over time, help source and manage external resources (e.g. motion designers, 3D artists, interns) as needed to scale output

What You Bring

• 6-10+ years of experience in brand, visual, or communication design, preferably in a startup or fast-paced, cross-functional environment
• A portfolio that demonstrates range, polish, and systems thinking -particularly across pitch decks, digital content, brand identity, and marketing collateral
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint,
• Experience supporting go-to-market teams and responding to high-velocity design needs with creativity and quality
• A creative point of view and comfort advising leadership on brand direction
• Ability to rally and manage other creatives, contractors, and freelancers to fill creative gaps during high-workload periods.
• Proven ability to both execute independently and collaborate cross-functionally
• Comfortable working under ambiguity, pressure, and evolving priorities-this is a startup, and we move fast

Why Trackonomy?

Trackonomy is building the operating system for the connected world. Backed by top investors like Kleiner Perkins and 8VC, we’re on a mission to bring intelligence to physical objects across critical industries—from logistics and security to healthcare and infrastructure.

We move fast. We care about what we build. And we treat every team member like a founder. This is an opportunity to join a team that’s solving meaningful problems at scale -and to help shape how the world sees us.

The salary range for this role is $150,000 to $180,000, plus bonuses and Pre-IPO equity. It is uncommon for anyone to be hired at or near the top range for their role, and final compensation is based on the facts and circumstances of the case. The compensation range is broad because it reflects many factors, including but not limited to skill sets, experience, and training directly relevant to the role, business and company needs, cultural fit, level, and location.

Trackonomy Systems is proud to ensure equal employment opportunities to all individuals regardless of their race, color, religious creed, national origin, ancestry, physical or mental disability, sex, gender, gender identity, gender expression, sexual orientation, age, medical condition, genetic information, marital or registered domestic partnership status, military or veteran status, or any other characteristic protected by state, federal, or local law.

We strive to provide a stellar experience throughout the application process and ensure all applicants will be given proper consideration based solely on merit and Trackonomy’s business needs.

Trackonomy Systems is dedicated to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need assistance or accommodation due to a disability while interviewing, please contact [e-mail].