Lead Brand Ambassador

Foxwoods Resort Casino; Mashantucket (CT); On-site; USD 52,000 - 72,000; Full time

Job summary

Foxwoods Resort Casino seeks a Casual Lead Brand Ambassador Team Member to execute local marketing activations on and off property. The role spends over 50% of time in the field at events, gathering consumer insights and ups selling the Foxwoods brand.

You will lead a team, coordinate giveaways, build recaps, and develop retargeting journeys while maintaining strong community ties and brand standards.

Qualifications

• Bachelor degree in advertising, communications, marketing or related field.
• Minimum of three (3) year of experience in a guest experience role, brand ambassador/rep or an equivalent combination of education and experience.
• Excellent communication and people skills.
• Able to manage multiple projects simultaneously.
• Flexible hours during nights, weekends and holidays.
• Valid driver’s license.

Responsibilities

• Adheres to Mashantucket Pequot Tribal Policies and Procedures.
• Serve as a brand ambassador representing Foxwoods at community events and activations.
• Lead execution of activations such as sampling events, pop-up promotions, and campaigns.
• Engage consumers, educating them on Foxwoods offerings and enhancing their experience.
• Upskill Brand Ambassadors on the Foxwoods brand.
• Identify giveaway items and quantities for each event; assist with loading/unloading.
• Build event PowerPoint recaps and consumer retargeting journeys.
• Gather real-time consumer insights to improve marketing strategies.
• Support event logistics and manage branded assets for activations.
• Create partnerships with local organizations and influencers to heighten brand awareness.
• Assist in social media activations and capture event content.
• Promote positive public and employee relations; ensure timely completion of tasks.
• Maintain a safe, clean work environment.

Skills

Communication

People skills

Project management

Social media basics

Digital literacy

Education

Bachelor's degree in advertising, communications, marketing or related field

Tools

Microsoft PowerPoint

Job description

Under the supervision of the Digital Manager, the Casual Lead Brand Ambassador Team Member serves as a model and brand ambassador responsible for executing local marketing activations, on property and in the local area, engaging with consumers, and ensuring Foxwoods maintains strong community connections. The role spends over 50% of their time in the field promoting Foxwoods at events and festivals. Casual Team Members will be the eyes and ears of the brand, gathering feedback and ensuring a strong connection between Foxwoods and its audience. Bachelor degree in advertising, communications, marketing or related field. Minimum of three (3) year of experience in a guest experience role, brand ambassador/rep or an equivalent combination of education and experience. Must possess excellent communication and people skills. Must be able to manage multiple projects simultaneously. Must be able to work in a fast-paced environment and be willing to work flexible hours during nights, weekends and holidays. Must have a valid driver’s license. This team member will be responsible for helping to upskill Brand Ambassadors on the Foxwoods brand, help identify giveaway items and quantities for each event, build event PowerPoint recaps and develop consumer retargeting journeys.

Duties and Responsibilities:

• Adheres to all Mashantucket Pequot Tribal Policies and Procedures.
• Serve as a brand ambassador and model, representing Foxwoods at community events and promotional activations.
• Lead the execution marketing activations such as sampling events, pop-up promotions, and brand awareness campaigns.
• Engage directly with consumers, educating them on Foxwoods' offerings and enhancing their experience with the brand.
• Upskill Brand Ambassadors on the Foxwoods brand.
• Identify giveaway items and quantities for each event and assist with loading & unloading at Foxwoods.
• Build event PowerPoint recaps and develop consumer retargeting journeys.
• Gather and report real-time consumer insights to help improve marketing strategies and product positioning.
• Support event logistics, including setting up displays, managing branded assets and assisting with activations.
• Create and maintain strategic partnerships with local organizations and influencers to heighten brand awareness.
• Assist in social media activations by engaging with consumers and capturing event content.
• Promote positive public and employee relations at all times.
• Adhere to the Mashantucket Pequot Tribe’s Policies and Procedures.
• Ensures timely completion of all assignments.
• Maintains a clean, safe, hazard-free work environment within area of responsibility.
• Performs all other related and compatible duties as needed.

Education and Experience:

• Bachelor degree in advertising, communications, marketing or related field.
• Minimum of three (3) year of experience in a guest experience role, brand ambassador/rep or an equivalent combination of education and experience.

Qualifications:

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Must possess excellent interpersonal and communication skills.
• Enthusiastic and energetic personality with a passion for guest experience.
• Basic knowledge of social media engagement
• Previous experience in marketing, brand ambassadorship, promotions, retail or hospitality preferred
• Must be digital savvy, to work an data collection device in the field.
• Must be proficient in Microsoft PowerPoint.
• Must be detail oriented with strong organizational skills.
• Must be able to work in a fast-paced environment.
• Must be able to manage multiple projects simultaneously.
• Must maintain a flexible work schedule, and be willing to work nights, weekends and holidays
• Ability to travel to different locations as needed.
• Must be at least 21 years of age.

Supervisory Requirements:

• Must have the ability to lead a team of brand ambassadors.

Physical Demands and Work Environment:

• Ability to stand, walk and engage with guests for extended periods.
• Ability to lift and transport event materials up to 40 pounds as needed.
• Comfortable working both indoors and outdoors in varying environments
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear.
• Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

THE MASHANTUCKET PEQUOT TRIBE PRACTICES TRIBAL AND NATIVE AMERICAN PREFERENCE (33 M.P.T.L.) IN HIRING AND IS AN EQUAL OPPORTUNITY EMPLOYER.