Lead BI Analyst

Socket.dev; Boston (MA); On-site; USD 140,000 - 158,000; Full time

Job summary

Autodesk is seeking a data/marketing analytics professional to generate financial and market intelligence, transform data into actionable dashboards, and support digital marketing optimization across web properties.

You will analyze website performance metrics, assist with proper tagging, and collaborate with Digital Marketing to measure campaign effectiveness and ROAS. Strong SQL, Python, and analytics skills are required.

Qualifications

• Master’s degree in Data/Business Analytics or related field.
• Three years of experience in data/business analytics or related occupation.
• Two years of experience in each of the listed skills (SQL, analytics, and web metrics).

Responsibilities

• Produce financial and market intelligence from data repositories.
• Create reports and dashboards for Digital eCommerce and stakeholders.
• Analyze website performance: traffic, conversions, bounce rates, user behavior.
• Assist in tagging and tagging evaluation across web properties.
• Perform customer segmentation and cohort analysis to understand behavior.
• Collaborate with marketing to measure campaigns and ROAS.

Skills

SQL

Power BI

Tableau

Excel

Adobe Analytics

Google Analytics

A/B testing

Python

R

Marketing analytics

Education

Master’s degree in Data/Business Analytics

Tools

Power BI

Tableau

MS Excel

Google Analytics

Job description

Responsibilities: Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods foridentifyingdata patterns and trends in available information sources.

Collaborate with our teams to understand complex analytical challenges andidentifyopportunities for Web Analytics-driven solutions. Collect and analyze website performance data, including traffic, conversion rates, bounce rates, and user behavior tomonitortrends andidentifyopportunities. Create regular reports and dashboards,summarizingimportantfindingsand presenting applicable insights to the Digital eCommerce team and other stakeholders. Support in the planning and evaluation of proper tagging of relevant web properties. Perform customer segmentation and cohort analysis to understand the digital behavior and preferences of different customer groups, including product performance and customer experience. Collaborate withDigitalmarketing team in tracking the effectiveness of online advertising campaigns, including click-through rates, conversion attribution, and return on ad spend (ROAS). Some telecommuting ispermitted.

MinimumRequirements:Master’s degree in Data/BusinessAnalytics, Engineering, Data Science,Statisticsor related field and three (3) years of experience in the job offered or in a data/business analyst-related occupation. Some telecommuting ispermitted.

Special Requirements: Position requires at least three (3) years of experience in each of the following skills:

• Utilize knowledge of SQL to extract, transform, and analyze large datasets for marketing performance and conversion funnel insights.

• Utilize knowledge of data visualization tools such as Power BI, Tableau and MS Excel to create dashboards and reports that communicate actionable insights to business teams

• Utilize knowledge of web analytics platforms such as Adobe Analytics and Google Analytics tomonitoruser engagement,identifydrop-off points, and improve digital conversion funnels.

• Utilize knowledge of marketing analytics and statistical analysis to evaluate paid media campaign effectiveness,optimizepromotional discounts, and improve ROI.

• Utilize knowledge of eCommerce to support user experience improvement and website conversion rate.

• Utilize knowledge of A/B testing to design, execute, and analyze experiments thatoptimizeconversion rates.

• Utilize knowledge of project management methodologies to coordinate cross-functional teams and ensuretimelyexecution of marketing initiatives.

Position requires at least two (2) years of experience in each of the following skills:

• Utilize knowledge of business operations, marketing, and financial modeling to support monetization strategies and improve revenue forecast accuracy.

• Utilize knowledge of Python to automate data pipelines.

• Utilize knowledge of R to perform statistical modeling, regression analysis, and forecasting of business key metrics trends.

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We takegreat pridein our culture here at Autodesk –it’sat the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

Whenyou’reanAutodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we giveAutodeskersthe best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $140,000and $158,000 /year. Offers are based on the candidate’s experience and geographiclocation, andmay exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Equal Employment Opportunity

At Autodesk,we'rebuilding a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteranstatusor any other legally protected characteristic.We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.