Lead Analyst, Digital Media Performance & Insights

Target

Minneapolis (MN)

On-site

USD 115,000 - 206,000

Full time

14 days+

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Job summary

Target is seeking a Lead Analyst for the Performance and Insights team to engage directly with one of Roundel’s major clients, analyzing media performance and identifying optimization opportunities. You will drive insights and recommendations that inform strategies across advertising, merchandising and marketing at Target.

The role requires strong analytics, experience with digital media attribution, and the ability to operate in a matrixed environment, with frequent travel to support client

Qualifications

Minimum 7 years of proven digital media analytics or consulting experience.
Strong analytical skills to identify drivers of performance and communicate findings clearly.
Experience with incrementality and multi-touch attribution methodologies.
Ability to work in a matrixed environment and partner with Sales.
Excellent written and verbal communication skills.

Responsibilities

Engage directly with one of Roundel’s largest clients to show how media investments perform.
Identify opportunities to optimize and grow client media investment.
Serve as a strategic data and media expert supporting vendor, merchandising and marketing priorities.
Collaborate cross-functionally with internal teams to drive business results.

Skills

Digital media analytics

Analytical skills

Client engagement

Data interpretation

Tools

Domo

Data Studio

Tableau

Adobe Analytics

Google Analytics

Webtrends

Job description

The role requires strong analytics, experience with digital media attribution, and the ability to operate in a matrixed environment, with frequent travel to support client

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