Lead ACD Experiential Marketing

Target; New York (NY); Hybrid; USD 114,000 - 205,000; Full time

Benefits offered by this job

Hybrid work model

NYC office

Competitive benefits

Job summary

Target is seeking a strategic, creative, and design-obsessed Lead ACD, Experiential for our NYC office. You will lead immersive concepts from idea to execution, shaping brand experiences across events, activations, and environments.

The role requires 7+ years in experiential design or spatial design, a strong portfolio, and the ability to connect creative work to business goals. This hybrid/flex role supports activations and travels as needed.

Qualifications

• Four-year college degree or equivalent experience.
• 7+ years of relevant professional experience in experiential design / spatial design.
• Strong portfolio demonstrating a breadth of experiential work, with experience in retail, brand, or B2B environments preferred.
• Curious, culturally connected, and passionate about design, creativity, retail, and emerging trends.
• Strategic thinker with the ability to connect creative ideas to business goals.
• Strong understanding of spatial design, environmental storytelling, and experiential creative development.
• Collaborative partner who builds strong relationships and inspires others through a clear point of view.
• Excellent presentation, communication, and storytelling skills.
• Open to feedback and comfortable providing creative direction to others; organized with the ability to lead multiple complex projects in a fast-paced environment.

Responsibilities

• Lead the creative development of experiential concepts and environments from initial idea through execution.
• Translate business objectives and marketing strategies into engaging experiences that connect with team members, guests, and key audiences.
• Develop creative solutions across a range of experiential touchpoints, including spatial design, scenic environments, content, digital experiences, presentations, lighting, music, and environmental storytelling.
• Partner closely with Experiential Planners, Producers, Marketers, and Creative teams to ensure experiences are strategically grounded.
• Provide creative leadership and direction to internal teams, agencies, production partners, and vendors throughout the creative process.
• Maintain a high standard of design excellence while delivering clear, actionable, and timely feedback.
• Balance multiple projects simultaneously while managing timelines, priorities, and budgets.
• Stay connected to emerging trends in experiential marketing, retail, and culture.
• Champion creative work that challenges convention and elevates the Target brand.

Skills

Strategic thinking

Presentation skills

Communication

Collaboration

Storytelling

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Job description

The pay range is $114,000.00 - $205,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves.Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

We're looking for a strategic, creative, and design-obsessed Lead ACD, Experiential to help shape unforgettable experiences that inspire and engage guests and bring the Target brand to life in meaningful ways. In this role, you'll lead the development of immersive concepts and creative solutions across key moments, campaigns, and brand initiatives--translating strategy into experiences that are visually compelling, emotionally resonant, and distinctly Target.

You'll collaborate closely with partners to create experiences that seamlessly connect creative vision with business objectives. From large-scale events to brand activations and experiential environments, you'll guide creative development from concept through execution while inspiring teams and partners to push ideas further.

You'll work alongside internal teams, agency partners, and production experts to bring bold creative thinking to life through spatial design, storytelling, scenic elements, digital experiences, and more. Success in this role requires strong creative instincts, exceptional taste, a passion for culture and design, and a deep understanding of how experiences can create meaningful connections.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

What You’ll Do

• Lead the creative development of experiential concepts and environments from initial idea through execution
• Translate business objectives and marketing strategies into engaging experiences that connect with team members, guests, and key audiences
• Develop creative solutions across a range of experiential touchpoints, including spatial design, scenic environments, content, digital experiences, presentations, lighting, music, and environmental storytelling
• Partner closely with Experiential Planners, Producers, Marketers, and Creative teams to ensure experiences are strategically grounded
• Provide creative leadership and direction to internal teams, agencies, production partners, and vendors throughout the creative process
• Maintain a high standard of design excellence while delivering clear, actionable, and timely feedback
• Balance multiple projects simultaneously while managing timelines, priorities, and budgets
• Stay connected to emerging trends in experiential marketing, retail, and culture
• Champion creative work that challenges convention and elevates the Target brand

About You

• Four-year college degree or equivalent experience
• 7+ years of relevant professional experience in experiential design / spatial design
• Strong portfolio demonstrating a breadth of experiential work, with experience in retail, brand, or B2B environments preferred
• Curious, culturally connected, and passionate about design, creativity, retail, and emerging trends
• Strategic thinker with the ability to connect creative ideas to business goals
• Strong understanding of spatial design, environmental storytelling, and experiential creative development
• Collaborative partner who builds strong relationships and inspires others through a clear point of view
• Excellent presentation, communication, and storytelling skills
• Open to feedback and comfortable providing creative direction to othersOrganized with the ability to lead multiple complex projects in a fast-paced environment
• Proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop
• Willing and able to travel and work flexible hours as needed to support activations

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs at our NYC Office. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target NYC location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans With Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [e-mail]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.