Launch Marketing Manager for Multi-Unit Growth

Fransmart; Scottsdale (AZ); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Job summary

HB Protein Smoothies is seeking a hands-on Marketing Manager in Scottsdale to lead grand openings and local store marketing across its growing footprint, working closely with the Chief Marketing Officer and brand founders to ensure launch-day success and compliant local messaging.

You will own the Grand Opening Playbook, develop assets, and support paid/social campaigns, with 5+ years in marketing and multi-unit experience. This role is in-office in Scottsdale with a strong emphasis on execution.

Qualifications

• 5+ years marketing experience, ideally in multi-unit restaurant/retail/franchise
• Experience with grand opening, launch, or local/field marketing
• Hands-on execution of content, social, and in-store materials

Responsibilities

• Oversee grand opening marketing for new corporate/franchise units from start to finish
• Maintain a repeatable Grand Opening Playbook for franchisees
• Create asset library for corporate and franchise events
• Support local media outreach and grand opening press with CMO/PR agency
• Own local store marketing toolkit (menus, posters, window clings)
• Serve as go-to resource for franchisees on local marketing initiatives
• Manage production/distribution of in-store assets for timely use
• Assist with paid social and digital ad campaigns and organic content calendar
• Pull basic performance reporting for leadership review
• Produce on-brand content for grand openings and local initiatives

Skills

Marketing strategy

Multi-unit marketing

Grand opening marketing

Content creation

Social media

In-store materials

Canva

Adobe Creative Suite

Meta Ads Manager

POS/Loyalty systems

Online ordering platforms

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Job description

HB Protein Smoothies is seeking a hands-on Marketing Manager in Scottsdale to lead grand openings and local store marketing across its growing footprint, working closely with the Chief Marketing Officer and brand founders to ensure launch-day success and compliant local messaging.

You will own the Grand Opening Playbook, develop assets, and support paid/social campaigns, with 5+ years in marketing and multi-unit experience. This role is in-office in Scottsdale with a strong emphasis on execution.