Launch Growth Marketer, Dash (Remote) Process Street Connecticut, US Workplace 23/10

Content Creators; Connecticut; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Unlimited PTO policy — most take 3–4 w

Equity for all full-time roles

Generous health insurance for US staff

Job summary

Process Street is seeking a results-driven growth marketer to lead demand creation for Dash, our AI teammate product. You’ll design and run campaigns that capture attention, produce compelling content, and convert interest into qualified opportunities across Slack and Microsoft Teams.

You’ll build partnerships, test new channels, and own the content calendar while optimizing the automated production layer. A track record of rapid experimentation, sharp analytics, and ability to move fast in a

Qualifications

• Proven track record in demand generation that turns interest into pipeline.
• Experience building and executing cross-channel campaigns.
• Strong commercial mindset focused on turning awareness into qualified opportunities.

Responsibilities

• Run stunts that earn attention and drive shareable campaigns.
• Build launch moments with timing across creative, paid push, and distribution.
• Build creative partnerships with creators and brands.
• Invent new channels to reach audiences not yet aware of us.
• Own the content calendar and ensure high-volume output across search, video, social, and community.
• Direct the automated production layer and optimize AI-enabled workflows.
• Own discovery in both traditional search and AI-assisted channels.
• Convert attention into pipeline and manage spend-to-opportunity tracking.

Skills

Demand generation

Content marketing

Campaign management

Partnerships

AI tools

Analytics

Copywriting

Experimentation

Tools

Slack

Microsoft Teams

AI tools

HubSpot

Google Analytics

Job description

We believe in the power of process and its potential to unlock growth in teams everywhere.

Who we are

Process Street is an AI software and compliance operations platform startup from San Francisco. We help our customers build, document, automate, and track recurring workflows. Our platform automates the work, enforces the standards, and proves compliance so our global customers can run their businesses. We service over 3k customers around the world, and are VC-backed by Accel, Salesforce, and Atlassian.

Our Mission

To make work fun, fast, and faultless for teams everywhere.

Our culture

Process Street was founded on a strong belief in the work-life benefits of a healthy, collaborative remote culture. We value flexibility because many of us are parents, travelers, or just creatives who aren't inspired by the construct of a mundane 9-to-5. Spread across 9 different time zones, we communicate asynchronously, work autonomously, and take real ownership of our work. We know human connections are what make teams strong, so we regularly do coffee chats, game-playing, story-telling, and more, to build strong relationships.

If you're entrepreneurial and seek an environment that values impact, ownership, and flexibility we look forward to meeting you!

The Opportunity

Dash is a managed AI teammate for small teams, built by Process Street. It picks up the recurring work that falls between people — the follow-ups, the handoffs, the things everyone assumes someone else did — and does it in Slack or Microsoft Teams, checking with a human before anything goes out.

Dash is new, and most of the people who'd love it haven't heard of it yet. Your job is to change that, and to turn the attention you create into pipeline.

This is demand creation, not demand capture, and the distinction shapes everything. There's no proven channel to scale, no playbook to inherit, and no installed base to build referral or expansion programs on. Every source of growth has to be invented and proven before anyone can optimize it.

The role has four connected parts: create attention, produce the content that sustains it, convert it into pipeline, and keep finding the next advantage. They're one job. The campaigns only work because there's a content engine behind them, the content only compounds because there's a conversion engine in front of it, and none of it holds for long without constant experimentation.

Dash runs like a startup inside a funded one. Process Street has investors behind it. Dash has a small team, its own budget, and has to earn its next dollar — which is exactly why this role exists. Budget won't be the lever that makes a campaign succeed. Creativity, timing, partnerships, and earned attention will be. We want someone whose instinct is to manufacture reach rather than purchase it, and who treats a small budget as a design constraint rather than an obstacle. The same discipline applies to the direct marketing engine: spend should be deliberate, measured, and defensible against the pipeline it produces.

You’ll have real leverage behind you. Much of our content, research, and distribution runs on an automated production layer, so one person here can put far more into market than they could at a company doing this by hand. You won't be limited by how much you can produce. You'll be limited by what you decide is worth making — and whether it's good enough to ship, backed by a system that moves as fast as you think.

What You’ll Do

• Run stunts that earn attention. Conceive and execute the kind of campaign people stop for and share. This is a distinct craft, and we’re hiring for it deliberately.
• Build launch moments. Time the creative, the paid push, and partner distribution to land together. One well-built moment is worth more than months of steady output.
• Build creative partnerships. Source, negotiate, and close deals with creators, communities, and complementary brands, including working out what makes each one worth their while.
• Invent channels, online and off. Prove new routes to an audience that doesn't know us yet, using events and activations as part of an integrated campaign, and be as quick to abandon what doesn't work as to pursue what does.
• Own the content calendar and the output. We publish at high volume across search, video, social, and community. You own what gets made, when it ships, and whether it’s good enough.
• Direct the automated production layer. Brief the agents, review what comes back, correct what’s wrong, and extend the system into new formats and channels. Make modern content — short-form video, images, ads, and written work — at a pace that only works if you use AI as a genuine force multiplier.
• Own discovery in both directions. Traditional search optimization and AI-assisted discovery, where a growing share of buyers now form their shortlist. Work the conversation through community and reply marketing where our audience already is, kept human rather than automated into noise.
• Hold the brand line. Dash has a distinct voice and personality. Everything that ships sounds like it, including the work the agents produced. You make the final call.
• Convert attention into pipeline. Stand up and operate the direct marketing engine, run the ad accounts across the major platforms, and keep a clear, measurable path from spend to qualified opportunity. Direct agencies and partners with content and context, challenge their thinking, and verify their numbers rather than accepting their reporting.
• Keep finding the next advantage. Maintain a prioritized experiment backlog with a visible record of what each one produced, assess new AI tools and formats weekly and adopt the few that matter, mine customer and market data for insight, and track what competitors are doing that’s worth beating.

About You

• You’ve created demand for something people weren’t looking for, and you can show what you did.
• You generate ideas that travel, and you can tell those apart from ideas that only sound good internally.
• You’re commercially minded. Awareness that doesn’t become pipeline doesn’t interest you.
• You get more out of a small budget than most people get out of a large one.
• You work quickly and would rather run several experiments than plan one perfectly.
• You have a sharp eye for detail and can tell immediately when AI-assisted output is off or missing the point.
• You learn new tools fast, go deep on them without being asked, and enjoy that part most.
• You’re comfortable across analytics, publishing, and advertising platforms, and you understand how search, AI-assisted discovery, and outbound fit together. Depth in every one isn’t expected — the appetite to learn whatever an experiment needs is.
• You want responsibility for an outcome that’s genuinely undecided.

Useful, but not required:

• Partnerships, influencer, or creator marketing, particularly deals you sourced and closed yourself
• Events or activations you’ve planned and run
• Building with AI tools, including agents, automations, and content workflows
• Short-form video production and editing
• Editing and copywriting
• Marketing a product distributed through a platform ecosystem such as Slack or Microsoft Teams
• Community and conversational marketing on X, LinkedIn, or Reddit
• A working growth stack: web and product analytics, search console, advertising platforms, CRM, and retention tooling
• A/B testing and conversion rate optimization
• Enough technical literacy to wire tools together, such as HTML and CSS, SQL, or no-code automation platforms
• Taking a product to market from zero rather than scaling one that already works

Our Benefits

• Unlimited PTO policy — most take 3–4 weeks, plus their major holidays, AND a company-wide week off in December.
• Company offsite and sponsored small-group meetups.
• Social time — coffee chats, games, story-telling, optional house tours.
• Equity for all full-time roles.
• Generous health insurance for US employees and their families, including dental and vision plans.
• A chance to shape how companies around the world run through the future of no-code automation.

Equal Opportunity

Process Street is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We’re committed to building a team that reflects the customers and communities we serve.