Launch Growth Marketer, Dash (Remote) New ET/CT/PT Remote

Process Street, Inc.; San Francisco (CA); Hybrid; USD 120,000 - 240,000; Full time

Job summary

Process Street, Inc. is seeking a growth-focused marketer to lead demand creation for Dash and related campaigns. You will own the content calendar, build launch moments, and coordinate partnerships, using AI and data to drive pipeline in a fast-moving startup inside a larger company.

You will operate across search, social, video and community, maintain experimentation backlog, and convert attention into qualified opportunities while protecting the brand voice.

Qualifications

• Experience creating demand for new products
• Ability to run experiments and measure impact
• Commercial mindset with a bias for pipeline

Responsibilities

• Run stunts that earn attention and shareable campaigns.
• Build launch moments coordinating creative, paid push and partnerships.
• Build creative partnerships with creators, communities and brands.
• Invent channels and activations to reach new audiences.
• Own the content calendar across search, video, social and community.
• Direct the automated production layer and expand formats with AI.
• Own discovery in both traditional search and AI-assisted discovery.
• Maintain the brand voice and ensure all output sounds authentic to the Dash/DProcess Street voice.
• Convert attention into pipeline by running the direct marketing engine and managing ad accounts across platforms.
• Keep a backlog of experiments and track performance against pipeline targets.

Skills

Demand generation

Campaign management

Content creation

Partnerships

Analytics

AI tools

Growth marketing

Tools

Advertising platforms

Analytics tools

Search optimization

Job description

We believe in the power of process and its potential to unlock growth in teams everywhere.

Who we are

Process Street is an AI software and compliance operations platform startup from San Francisco. We help our customers build, document, automate, and track recurring workflows. Our platform automates the work, enforces the standards, and proves compliance so our global customers can run their businesses. We service over 3k customers around the world, and are VC-backed by Accel, Salesforce, and Atlassian.

Our Mission

To make work fun, fast, and faultless for teams everywhere.

Our culture

Process Street was founded on a strong belief in the work-life benefits of a healthy, collaborative remote culture. We value flexibility because many of us are parents, travelers, or just creatives who aren't inspired by the construct of a mundane 9-to-5. Spread across 9 different time zones, we communicate asynchronously, work autonomously, and take real ownership of our work. We know human connections are what make teams strong, so we regularly do coffee chats, game-playing, story-telling, and more, to build strong relationships.

If you're entrepreneurial and seek an environment that values impact, ownership, and flexibility we look forward to meeting you!

The Opportunity

Dash is a managed AI teammate for small teams, built by Process Street. It picks up the recurring work that falls between people - the follow-ups, the handoffs, the things everyone assumes someone else did - and does it in Slack or Microsoft Teams, checking with a human before anything goes out.

Dash is new, and most of the people who'd love it haven't heard of it yet. Your job is to change that, and to turn the attention you create into pipeline.

This is demand creation, not demand capture, and the distinction shapes everything. There's no proven channel to scale, no playbook to inherit, and no installed base to build referral or expansion programs on. Every source of growth has to be invented and proven before anyone can optimize it.

The role has four connected parts: create attention, produce the content that sustains it, convert it into pipeline, and keep finding the next advantage. They're one job. The campaigns only work because there's a content engine behind them, the content only compounds because there's a conversion engine in front of it, and none of it holds for long without constant experimentation.

Dash runs like a startup inside a funded one. Process Street has investors behind it. Dash has a small team, its own budget, and has to earn its next dollar - which is exactly why this role exists. Budget won't be the lever that makes a campaign succeed. Creativity, timing, partnerships, and earned attention will be. We want someone whose instinct is to manufacture reach rather than purchase it, and who treats a small budget as a design constraint rather than an obstacle. The same discipline applies to the direct marketing engine: spend should be deliberate, measured, and defensible against the pipeline it produces.

You'll have real leverage behind you. Much of our content, research, and distribution runs on an automated production layer, so one person here can put far more into market than they could at a company doing this by hand. You won't be limited by how much you can produce. You'll be limited by what you decide is worth making - and whether it's good enough to ship, backed by a system that moves as fast as you think.

What You'll Do

• Run stunts that earn attention. Conceive and execute the kind of campaign people stop for and share. This is a distinct craft, and we're hiring for it deliberately.
• Build launch moments. Time the creative, the paid push, and partner distribution to land together. One well-built moment is worth more than months of steady output.
• Build creative partnerships. Source, negotiate, and close deals with creators, communities, and complementary brands, including working out what makes each one worth their while.
• Invent channels, online and off. Prove new routes to an audience that doesn't know us yet, using events and activations as part of an integrated campaign, and be as quick to abandon what doesn't work as to pursue what does.
• Own the content calendar and the output. We publish at high volume across search, video, social, and community. You own what gets made, when it ships, and whether it's good enough.
• Direct the automated production layer. Brief the agents, review what comes back, correct what's wrong, and extend the system into new formats and channels. Make modern content - short-form video, images, ads, and written work - at a pace that only works if you use AI as a genuine force multiplier.
• Own discovery in both directions. Traditional search optimization and AI-assisted discovery, where a growing share of buyers now form their shortlist. Work the conversation through community and reply marketing where our audience already is, kept human rather than automated into noise.
• Hold the brand line. Dash has a distinct voice and personality. Everything that ships sounds like it, including the work the agents produced. You make the final call.
• Convert attention into pipeline. Stand up and operate the direct marketing engine, run the ad accounts across the major platforms, and keep a clear, measurable path from spend to qualified opportunity. Direct agencies and partners with content and context, challenge their thinking, and verify their numbers rather than accepting their reporting.
• Keep finding the next advantage. Maintain a prioritized experiment backlog with a visible record of what each one produced, assess new AI tools and formats weekly and adopt the few that matter, mine customer and market data for insight, and track what competitors are doing that's worth beating.

About You

• You've created demand for something people weren't looking for, and you can show what you did.
• You generate ideas that travel, and you can tell those apart from ideas that only sound good internally.
• You're commercially minded. Awareness that doesn't become pipeline doesn't interest you.
• You get more out of a small budget than most people get out of a large one.
• You work quickly and would rather run several experiments than plan one perfectly.
• You have a sharp eye for detail and can tell immediately when AI-assisted output is off or missing the point.
• You learn new tools fast, go deep on them without being asked, and enjoy that part most.
• You're comfortable across analytics, publishing, and advertising platforms, and you understand how search, AI-assisted discovery, and outbound fit together. Depth in every one isn't expected — the appetite to learn whatever an experiment needs is.
• You want responsibility for an outcome that's genuinely undecided.

Useful, but not required: