LA/MS Area Marketing Manager

HDR; Lafayette (LA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading engineering firm located in Lafayette, Louisiana is seeking a proposal manager to lead marketing efforts and team training within their business development sector. The candidate must have at least 8 years of relevant experience, strong leadership skills, and proficiency in tools like Microsoft Office and Adobe Creative Cloud. Responsibilities include managing proposal schedules, developing win strategies, and enhancing client relationships. This position is crucial for the continued growth and visibility of the firm's services.

Qualifications

• A minimum of 8 years relevant industry experience.
• Experience in sales and developing effective win strategies.
• Demonstrated ability to motivate and inspire others.

Responsibilities

• Develop and manage proposal schedules and confirm compliance.
• Lead pursuit teams in creating effective win strategies.
• Train and mentor employees on business development best practices.

Skills

Leadership

Written Communication

Verbal Communication

Business Development

Marketing Strategies

Team Management

Education

Bachelor's degree in a related field

Tools

Microsoft Office Suite

Adobe Creative Cloud

Job description

Overview

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected. We strive to empower everyone to bring their authentic selves and new ideas to work every day, fostering a culture of inclusion across our company and communities. Our employee-ownership model shapes how we support and care for our people. HDR’s diverse service lines—Water, Architecture, Building Engineering Services, Field Services, Power, Waste, Industrial, and Transportation—reflect our commitment to resilient, sustainable, and forward-thinking communities around the world. Across disciplines, our teams design and deliver solutions that safeguard public health, enhance quality of life, power innovation, and drive responsible growth. Our work is rooted in technical excellence and a shared sense of purpose.

Responsibilities

• Retain, develop and supervise proposal and marketing employees, as assigned
• Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority
• Lead pursuit teams in creating and implementing effective win strategies (capture planning)
• Facilitate pursuit teams to develop persuasive proposal and interview materials
• Develop and manage proposal schedules and confirm compliance
• Engage the appropriate marketing services resources in pursuit teams
• Lead quality reviews of proposal and interview materials
• Coach interview teams to be effective at delivering key messages during interview presentations
• Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness
• Recognize and celebrate pursuit successes and milestones
• Manage workload demands of proposal managers and marketing coordinators
• Identify candidates to fill management, technical, business development and marketing positions
• Train and mentor employees on business development and marketing best practices
• Manage client relationship management and financial systems to inform reporting metrics and dashboards
• Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments
• Implement key growth initiatives and investments as defined in annual and long-term strategic plans
• Develop and implement client plans, including long-term strategies to capture market share, as assigned
• Create marketing collateral to support business development efforts
• Develop business relationships with teaming partners
• Direct content marketing campaigns to strengthen HDR's brand, increase visibility, and showcase our thought leaders
• Develop and publish engaging digital content that reflects HDR's brand and elevates our thought leadership
• Implement strategies to elevate HDR's brand and technical talent with industry associations
• Plan and fulfill conference sponsorship benefits, as needed
• Actively participate in professional associations to elevate HDR's brand in target markets
• Develop engaging internal communications content (announcements, presentations, videos, webinars)
• Arrange for professional photography on projects
• Coordinate large, internal meetings (in-person and virtual)
• Articulate HDR's capabilities and competitive advantages
• Manage area business development and marketing budgets
• Maintain inventory of branded materials used for client visits, conferences and recruiting activities

Preferred Qualifications

• Bachelor's degree in a related field
• Deep knowledge of the A/E/C industry's standard approach to procurement of professional services

Required Qualifications

• A minimum of 8 years relevant industry experience
• Demonstrated "self-starter" with a history of completing projects with limited oversight
• Demonstrated ability to motivate and inspire others
• Experience in sales and developing effective win strategies
• Excellent written and verbal communication skills
• Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
• Proficient in Adobe Creative Cloud applications, including InDesign
• Ability and desire to travel and engage with others in-person
• Demonstrated experience in winning high-value contracts in the A/E/C industry
• Demonstrated experience in writing compelling content based on information from technical staff

HDR is an Equal Opportunity Employer. We are committed to the principles of employment equity. We consider all qualified applicants, regardless of criminal histories, arrest and conviction records.