LA Galaxy, Sr Director, Data & Analytics

Los Angeles Galaxy; Carson (CA); On-site; USD 136,470 - 180,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) plan with employer match

Paid holidays and vacation time

Wellness offerings

Job summary

The Los Angeles Galaxy is seeking a Sr Director of Data & Analytics to build and lead a comprehensive data and analytics strategy aimed at enhancing fan growth and engagement. This pivotal role includes overseeing data infrastructure and analytics capabilities across various business lines.

The ideal candidate will possess 8–10 years of experience, strong communication skills, and a proven record of leading teams in a dynamic environment. The position offers a competitive salary along with a comprehensive benefits package.

Qualifications

• 8–10 years of experience in data and analytics roles.
• Experience in building and leading high-performing teams.
• Experience in sports, media, or customer-facing businesses preferred.

Responsibilities

• Develop and lead the organization's data infrastructure strategy.
• Establish analytics, reporting, and measurement frameworks.
• Build and lead a high-performing analytics and insights team.

Skills

Data translation into actionable insights

Analytical modeling

Leadership and team building

Data privacy and security

Communication skills

Education

BA/BS in Computer Science, Information Systems, Data Science or related field

Tools

Microsoft Office Suite

CDP

CRM

Cloud data warehouse (CDW)

Job description

Job Summary

The Sr Director, Data & Analytics is responsible for building and leading the LA Galaxy's data, analytics, and business intelligence strategy to drive fan growth, engagement, retention, and revenue performance across all business lines. This role will oversee data infrastructure, analytics, segmentation, measurement, and reporting capabilities that enable data-driven decision making across marketing, ticketing, partnerships, retail, and digital product.

This leader will establish and scale a modern analytics organization focused on audience insights, lifecycle intelligence, attribution, and performance optimization. The role will oversee the development of a connected data ecosystem inclusive of CDP, CRM, and tracking infrastructure, while creating scalable reporting frameworks and actionable business insights that inform organizational strategy.

The Sr Director will partner closely with Marketing, Ticketing, Partnerships, Operations, and Technology leadership to establish measurement standards, improve visibility into performance, and develop audience strategies that support acquisition, retention, and monetization objectives.

Essential Functions

• Develop and lead the organization's data infrastructure strategy, including CDP, CRM, data warehouse, and fan intelligence capabilities, to create a unified fan view and scalable access to business intelligence across departments. Ensure proper handling of Data Subject Rights requests and all consumer data and privacy matters, maintaining strict compliance with AEG, MLS, California, and applicable regulations.
• Establish analytics, reporting, and measurement frameworks that connect marketing, ticketing, ecommerce, and fan engagement activities to revenue, retention, and lifetime value outcomes.
• Lead audience segmentation and insights strategy to better understand fan behavior, lifecycle progression, and engagement opportunities across the customer journey.
• Build and oversee tracking, attribution, dashboard, and closed-loop reporting capabilities that provide visibility into campaign, channel, and business performance.
• Develop advanced audience and targeting strategies to support personalization, lifecycle marketing, paid media optimization, and conversion initiatives.
• Build and lead a high-performing analytics and insights team, including organizational structure, hiring, capability development, prioritization, and performance management.
• Partner cross-functionally with Marketing, Ticketing, Partnerships, Operations, Finance, and Digital Product leadership to identify opportunities for optimization, revenue growth, and operational efficiency.
• Develop and manage departmental operating budgets, vendor contracts, and forecasting for analytics platforms, data infrastructure, and reporting tools.
• Lead planning and execution support for capital and technology investment projects related to data infrastructure, analytics platforms, customer data systems, and fan intelligence capabilities.
• Oversee vendor relationships and external analytics partners to ensure data quality, platform performance, cost efficiency, and alignment with organizational objectives.
• Establish recurring business review processes and reporting cadences that drive accountability and performance visibility across the organization.
• Provide strategic thought leadership around emerging trends in analytics, AI, measurement, and fan intelligence to maintain a competitive and innovative position.

Required Qualifications

• BA/BS Degree in Computer Science, Information Systems, Data Science, Engineering, Product, or related technical field (Advanced Degree Preferred).
• 8–10 years of related work experience.
• Proven experience building and leading data and analytics organizations, including hiring, developing, and managing high-performing technical and cross-functional teams.
• Experience designing and implementing modern data ecosystems, including CDP, CRM, and cloud data warehouse (CDW), with a focus on creating a unified customer view and enabling scalable access to data.
• Strong experience translating data and analytics into actionable business insights, including segmentation, lifecycle strategy, and performance measurement that drive revenue and engagement outcomes.
• Experience defining business problems, identifying opportunities, structuring analyses, and delivering clear, data-driven recommendations to senior leadership.
• Experience working cross-functionally with marketing, ticketing, partnerships, and operations to align data and product initiatives with commercial objectives.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred.
• Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.
• Strong attention to detail, effective follow-up and follow-through.
• Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
• Strong understanding of data privacy, governance, and security principles, with experience handling sensitive and confidential data.
• Experience managing budgets, vendor relationships, and external technology partners.
• Strong leadership presence with the ability to build, mentor, and scale teams.
• Deep knowledge of modern data and marketing technology stacks, including CDPs, CRMs, analytics platforms, and digital product tools.
• Experience with experimentation frameworks, including A/B testing and personalization strategies.
• Familiarity with attribution modeling, marketing measurement, and performance analytics.
• Proficiency with Microsoft Office Suite.
• Demonstrated ability to build and articulate a clear data and digital product vision, influencing stakeholders and aligning cross-functional teams around shared priorities.
• Ability to translate strategic business goals into actionable data, analytics, and product roadmaps.
• Demonstrated ability to overcome obstacles and deliver assignments on time and with high quality.

Compensation

Payscale: $136,470.00 – $180,000.00

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits

We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401(k) plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

Applicants Contact

Employer does not offer work visa sponsorship for this position.

Equal Opportunity Statement

AEG’s policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.