LA Galaxy, Digital Product Manager

AEG; Carson (CA); On-site; USD 86,000 - 110,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision

401(k) match

Paid holidays

Life Insurance

Parental leave

HSA/FSAs

Wellness program

Job summary

AEG is seeking a Digital Product Manager to lead fan-facing digital experiences across web, mobile app, and ecommerce platforms. You will work on the digital product roadmap, prioritizing enhancements, UX, and conversion optimization to drive engagement and revenue.

Collaboration with marketing, analytics, ticketing, technology, and external partners is essential as you support personalization, testing, and site development initiatives across the fan journey.

Qualifications

• BA/BS Degree in Digital Marketing, Digital Techology, Product or related field.
• 4–6 years related work experience.
• Experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Familiarity with data privacy, information security, website accessibility, and risk management concepts related to digital platforms and customer data.

Responsibilities

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Utilize HTML, CSS, and basic JavaScript to support front-end enhancements and collaborate with developers.
• Partner with analytics teams to monitor digital KPIs and identify optimization opportunities.
• Work with Technology and external vendors to manage platform enhancements and product releases.
• Help prioritize digital enhancements and feature requests based on business impact and performance insights.

Skills

Digital product strategy

UX optimization

CRO

Analytics

Cross-functional collaboration

CMS platforms

Front-end basics

A/B testing

Web/mobile/ecommerce

Education

BA/BS Degree

Tools

WordPress

Webflow

Drupal

Job description

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Job Summary

The Digital Product Manager is responsible for managing and optimizing fan-facing digital experiences across web, mobile app, and ecommerce platforms. This role will support the execution of the organization’s digital product roadmap with a focus on improving user experience, conversion, engagement, and revenue performance. This position will work cross-functionally with marketing, analytics, ticketing, technology, and external partners to deliver scalable digital experiences and support personalization, testing, optimization, and website development initiatives across the fan journey. The ideal candidate will have a strong understanding of modern web platforms and front-end technologies and be comfortable working directly within content management systems to support the creation, launch, and ongoing optimization of digital experiences.

Essential Functions

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Utilize a working knowledge of HTML and CSS, along with basic JavaScript, to support front-end enhancements, troubleshoot issues, and collaborate effectively with developers and technology partners.
• Partner with analytics teams to monitor digital KPIs, conversion funnels, and behavioral insights to identify optimization opportunities.
• Work with Technology, AEG, hosting providers, and external vendors to manage platform enhancements, integrations, hosting environments, domain and infrastructure considerations, issue resolution, and product releases.
• Help prioritize digital enhancements and feature requests based on business impact, fan feedback, technical feasibility, and performance insights.

Required Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 4-6 years Related work experience
• Proven experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms, including UX optimization, conversion rate optimization (CRO), and digital roadmap execution.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience identifying business and user needs, defining product requirements, prioritizing enhancements, and delivering scalable digital solutions aligned with organizational objectives.
• Experience supporting personalization, testing, and experimentation initiatives, including A/B testing, user journey optimization, and digital performance measurement.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, analytics, technology, development, and operations teams to align digital product initiatives with commercial and fan engagement goals.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Hands‑on experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar systems.
• Working knowledge of front-end web technologies, including HTML and CSS, with familiarity or basic experience with JavaScript.
• Ability to understand and troubleshoot front-end website issues and effectively communicate technical requirements to developers, designers, vendors, and technology teams.
• Familiarity with website hosting environments, domains, DNS, content delivery, website performance, platform architecture, and related infrastructure considerations.
• Familiarity with digital product, analytics, and marketing technology platforms including GA4, CMS platforms, ecommerce systems, A/B testing tools, CRM/CDP platforms, tag management systems, and project management systems preferred.
• Ability to translate business objectives and user needs into actionable product requirements, roadmaps, technical requirements, and implementation plans.
• Familiarity with data privacy, information security, website accessibility, and risk management concepts related to digital platforms and customer data.

Payscale

$86,155.00 - $109,785.00

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.