KitchenAid Global Marketing Senior Analyst

Socket.dev; Benton Harbor (MI); On-site; USD 58,000 - 116,000; Full time

Benefits offered by this job

Employee discount

Fitness & education reimbursement

Modern office space

Free coffee

Job summary

Whirlpool Corporation is seeking a Global Marketing Senior Analyst to drive the Stand Mixer category. The role is onsite at WoW Studios Chicago or the Benton Harbor Global Headquarters, supporting strategy and creative development for key product launches.

You will lead cross‑category Continuous Improvement projects, collaborate with global and regional marketing teams, product teams, and agencies to deliver compelling campaigns that resonate with consumers.

Qualifications

• Bachelor's degree required.
• 3+ years managing marketing budgets and multiple projects.
• 3+ years agency management and social asset development experience.

Responsibilities

• Assist in strategic and creative development for KitchenAid’s Mixing Category workstreams.
• Develop and distribute Global Playbooks and Packaging for Regions; own select product launches.
• Oversee agencies across asset development: timelines, budgets and deliverables from concept to launch.
• Collaborate with product marketing, global consumer design, Insights Team, and regional partners.
• Report to Senior Manager with dotted line to Stand Mixing Brand Manager; travel 5–10% internationally.

Skills

Marketing budgets

Agency management

Social asset development

Education

Bachelor's degree

Job description

Requisition ID: 73109

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.

This role in summary

Whirlpool is seeking qualified candidates for a Global Marketing Senior Analyst - that will work on the Stand Mixer Category.

This role is onsite at our WoW Studios Chicago or Global Headquarters in Benton Harbor.

The KitchenAid Global Marketing Senior Analyst will assist in the strategy & creative development of key product launches in these categories, as well as lead the development of special cross-category Continuous Improvement projects. You will be a passionate advocate for the brand - having a deep passion for understanding the consumer. The position will work collaboratively with the broader Global & Regional Marketing Teams, the Product Teams as well as internal & external agencies.

Your responsibilities will include

• Assists in the strategic & creative development process of KitchenAid’s Mixing Category workstreams. Responsible for the development & distribution of Global Playbooks and Packaging to be implemented by Regions - owns select product launches to be determined during onboarding.

• Oversees agencies across all asset development: responsible for timelines, budget, and deliverables, from creative ideation to launch/completion.

• Partners with key stakeholders across the business including product marketing, global consumer design, Insights Team, and all regional partners.

• Directly reports into the Senior Manager but with day to day dotted line into the Stand Mixing Brand Manager.

• Potential Travel 5-10% of the time including internationally

Minimum requirements

• Bachelor's degree

• 3+ years of experience managing marketing budgets and managing multiple projects simultaneously

• 3+ years of experience with agency management and social asset development

Preferred skills and experiences

• Strong attention to detail and follow through

• Strong communication skills, written and oral

• Ability to ask great questions and process information quickly and conceptually

• Ability to problem solve and make strategic sound decisions

• Ability to influence and lead others, including those outside of marketing function

• Experience leveraging data and trends to generate insights and transform them into marketing strategies.

• Existing Small appliance knowledge and/or willingness to learn
  Compensation: $58,050 - $116,100 + Annual Bonus

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.

• Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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