KCRA TV Account Executive

Sacbar; Sacramento (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and你的

Job summary

Hearst Television in Sacramento is seeking an Account Executive to sell multiplatform advertising solutions with emphasis on new business development. In-person attendance is required; you will report to the Local Sales Manager.

This role focuses on revenue growth across television and digital platforms through strategic presentations to local businesses and agencies, leveraging media know-how and strong relationship-building skills.

Qualifications

• Sales and/or marketing experience in media is preferred.
• Proven track record with new business development.
• Accountability within a goal-structured organization.
• Strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office; knowledge of Wide Orbit, Kantar and WO Media Office is a plus.

Responsibilities

• Achieve established revenue expectations across multiple platforms.
• Proactively drive new business by prospecting and researching new accounts.
• Identify and cultivate local relationships to influence advertising purchasing decisions.
• Develop strategies for sales presentations for new and existing clients across TV and digital platforms.
• Prepare and implement account strategies to grow revenue from existing clients.
• Utilize research to support marketing solutions and customer goals.
• Stay current with industry trends and client business news.
• Keep sales management informed of progress toward revenue goals.

Skills

New business development

Interpersonal skills

Presentation skills

Media sales experience

MS Office proficiency

Education

Bachelor's degree in marketing or related field

Tools

Wide Orbit

Kantar

WO Media Office

Job description

JOB DESCRIPTION

KCRA 3, the Hearst Television NBC-affiliate in Sacramento, CA, is seeking an Account Executive who is responsible for selling multiplatform advertising solutions, with an emphasis on New Business Development, to local businesses and agencies. Our ideal candidate is goal-oriented, has strong interpersonal and presentation skills, and is a strong team player. In person attendance is required. You will report to the Local Sales Manager.

Responsibilities

• Achieve established revenue expectations across multiple platforms
• Proactively drive new business by prospecting and researching new accounts
• Identify and cultivate local relationships to influence advertising purchasing decisions
• Develop strategies for sales presentations for new and existing clients, using the powerhouse combination of television and digital platforms
• Prepare and implement individual account strategies to grow current revenue from existing clients
• Utilize research to support marketing solutions and customer goals
• Keep current with industry trends and client business news
• Keep sales management apprised of progress towards established revenue goals

Qualifications

• Sales and/or marketing experience in media (television and/or digital) is preferred
• Proven track record with new business development
• Accountability within a goal-structured organization
• Possess strong analytical, communication and presentation skills.
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
• Military training and experience will be considered in lieu of Media sales experience
• College degree in marketing, business or broadcast related field is preferred but not required.

Salary Range

This position is paid based on commissions, which range from $70,000 and $100,000, depending on performance and other criteria set forth by management.

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.