Junior Strategist, UK Based

Kyra; United States; Remote; USD 40,000 - 56,000; Full time

Benefits offered by this job

Remote-first

Generous time off

Learning & development budget

Annual bonus

Healthcare coverage

Job summary

Kyra is hiring a Junior Strategist to help develop platform-native campaign strategies across TikTok, Instagram, and YouTube. You will work with Strategists and the Strategy Director, turning data into narrative that resonates with enterprise accounts.

The role suits someone early in their strategy career, with 1–3 years in strategy, who loves social platforms and turning insights into creative ideas. Reporting to the Strategy Director, this position offers remote-first work and growth

Qualifications

• 1–3 years in strategy, planning, insights, social, or branded content — agency, in-house, or strong internship experience in a creator, beauty, fashion, or social-first environment
• Chronically online: Instinctively in tune with social platforms and emerging behaviours
• Creator-briefing expertise: Translating strategy into clear, compelling creator direction

Responsibilities

• Strategic Campaign Development: Support the development of campaign strategies — contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs
• Insights, Data & Measurement: Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs
• Trend Forecasting & Cultural Analysis: Own day-to-day cultural listening, market research, and platform trend tracking within the fashion and beauty categories
• Client Engagement: Join client calls alongside senior team members and present sections of strategic recommendations

Skills

Strategy experience

Writing

Creator marketing

Social platforms knowledge

Data interpretation

Job description

Location: United Kingdom

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Junior Strategist at Kyra, you’ll help develop platform-native campaign strategies that combine creative storytelling with measurable brand impact. Working alongside our Strategists and Strategy Director, you’ll contribute to strategy from pitch through to post-campaign — turning insights into creative ideas that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to support campaigns for our enterprise accounts. This role is ideal for someone early in their strategy career who lives on TikTok, loves turning data into narrative, and wants to grow fast in the creator economy.

Reporting to: Strategy Director

WHAT YOU’LL BE DOING

Strategic Campaign Development

• Support the development of campaign strategies — contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to help craft platform-native campaign concepts that align with brand tone and commercial goals
• Write clear, inspiring creator-facing briefs informed by data and social insights, translating client objectives into platform-native content

Insights, Data & Measurement

• Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
• Support Paid Media and Client Solutions in interpreting results and shaping strategic recommendations

Trend Forecasting & Cultural Analysis

• Own day-to-day cultural listening, market research, and platform trend tracking within the fashion and beauty categories
• Translate emerging insights into campaign ideas and brand opportunities
• Contribute trend insights and POVs to decks, pitches, and proposals for new business

Client Engagement

• Join client calls alongside senior team members and present sections of strategic recommendations
• Support Account and Campaign Leads in responding to briefs and evolving campaign strategy based on feedback

WHAT YOU BRING

Early Strategy Experience in the Creator Space

• 1–3 years in strategy, planning, insights, social, or branded content — agency, in-house, or strong internship experience in a creator, beauty, fashion, or social-first environment

The Traits We’re Looking For

• Chronically online: Instinctively in tune with social platforms and emerging behaviours
• Culturally fluent: Actively tracks trends, conversations, and cultural shifts across platforms
• Creator-briefing expertise: Experienced in translating strategy into clear, compelling creator direction
• Exceptional writing: Communicates ideas with clarity, creativity, and precision
• Relevant category experience: Strong understanding of the fashion and beauty landscapes
• Data-led thinking: Confident interpreting performance metrics and applying insights
• Creator marketing expertise: Deep understanding of creators, platforms, and effective partnerships
• AI fluency: Comfortable using AI tools to strengthen thinking, creativity, and efficiency

What Makes You Stand Out

• A hybrid thinker who blends logic with creativity, intuition with structure
• Examples of trend analysis, social content, or campaign thinking you’ve produced — professionally or personally
• Passion for fashion, beauty, and social culture — and for pushing the boundaries of what creator content can do

BENEFITS

We’re a remote-first team, giving you the flexibility to work from wherever you do your best work

Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year

Growth: Annual Learning & Development budget to invest in your skills

Rewards: Annual bonus scheme to recognise great work

Healthcare coverage for US-based team members

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

Support

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