Junior Marketing & Copywriting Specialist

Alux Inc.; West Hollywood (CA); Remote; USD 50,000 - 70,000; Full time

Job summary

A tech company is seeking a Junior Marketing & Copywriting Specialist to help optimize conversion rates and user engagement. The role involves writing compelling email copy, setting up automated flows, and collaborating on marketing strategies. Ideal candidates will have excellent writing skills and a basic knowledge of email marketing tools. This position allows remote work from California.

Qualifications

• Excellent copywriting skills with a portfolio of persuasive, conversion-oriented copy.
• Basic understanding of email marketing tools like CustomerIo.
• Experience with App Store Optimization (ASO) and app analytics tools is a plus.

Responsibilities

• Write conversion-optimized copy for email marketing campaigns.
• Set up and maintain automated email flows to guide users.
• Track email campaign performance and implement optimizations.
• Collaborate with the Product Marketing Manager on strategy.
• Experiment with ASO initiatives to boost app visibility.

Skills

Copywriting skills

Email marketing

App Store Optimization (ASO)

Tools

CustomerIo

Job description

Junior Marketing & Copywriting Specialist

Type of job

Full Time, Part Time

Experience

Entry-Level (0-2 years), Middle -Level (2-5 years)

Job Description:

We are looking for a Junior Marketing & Copywriting Specialist who’s able to blend creativity and data-driven insights to help us optimize our conversion rate and user engagement. You would be working closely with the Product Marketing Manager on crafting compelling copy and support efforts aimed at increasing the visibility of the Alux App.

Location: Remote.

Key Responsibilities:

• Email Marketing Copywriting: Write conversion-optimized copy for email marketing campaigns and newsletters, using storytelling to guide users toward specific actions.
• Automated Email Flows: Set up and maintain automated email flows to guide users through the conversion funnel, experimenting with A/B tests to improve open rates, click-through rates, and conversions.
• Performance Monitoring: Track email campaign performance, identify areas for improvement, and proactively implement optimizations to enhance engagement and drive conversions.
• Support with Marketing Strategy: Work closely with the Product Marketing Manager on copywriting and strategy for upcoming dedicated campaigns.
• Support with App Store Optimization (ASO): Keep an eye on trends and experiment with App Store Events, screen tests, and other ASO initiatives to boost the app’s visibility and install rate.

Qualifications:

• Excellent copywriting skills with a portfolio that demonstrates your ability to write persuasive, conversion-oriented copy.
• Basic knowledge of email marketing tools (e.g., CustomerIo)
• Nice to have: Experience with App Store Optimization (ASO) and app analytics tools.