Junior Digital PR Associate: Data-Driven Campaigns & Outreach

ConsumerAffairs; Northern (KY); On-site; USD 42,000 - 68,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k)

Life Insurance (Basic, Voluntary &

Paid Time Off (Vacation, Sick &

Family Leave (Maternity, Paternity)

Short Term & Long Term Disability

Training & Development

Job summary

ConsumerAffairs is seeking a Junior Digital PR Associate to blend SEO, PR, and data-driven storytelling. You’ll support campaigns, craft pitches, and help expand our brand visibility.

You will build journalist relations, learn AI-powered tools for research and outreach, and contribute to cross-team initiatives in a fast-paced environment. Ideal for recent grads or early-career professionals eager to learn and grow.

Qualifications

• Bachelor’s degree in public relations, journalism, marketing, communications, or a related field.
• 0-2 years of hands‑on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus.
• Foundational understanding of SEO principles and how content, backlinks, and authority contribute to organic growth.
• Strong writing and communication skills with a creative approach to pitches and messaging.
• Self-editing for spelling, grammar, clarity, and accuracy.
• Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines.
• Comfortable with data at a basic level and learning to measure campaign performance.
• Self-motivated, curious, and open to feedback to grow in digital PR.

Responsibilities

• Assist planning and execution of digital PR campaigns to drive media coverage and brand awareness.
• Monitor trends in news, pop culture, and digital marketing to inspire campaign ideas.
• Write compelling pitches to earn media coverage across outlets.
• Build and maintain relationships with journalists, editors, and influencers.
• Support media interview prep with briefing materials and talking points.
• Monitor competitor activity and flag trends and opportunities for the team.
• Collaborate across teams to brainstorm content ideas and growth initiatives.

Skills

Writing

Communication

Detail-oriented

Multitasking

Curiosity

Self-editing

Education

Bachelor’s degree in PR/Journalism/Marketing/Communications

Tools

Muck Rack

BuzzStream

Prowly

Cision

Ahrefs

SEMrush

Moz

Google Search Console

Job description

ConsumerAffairs is seeking a Junior Digital PR Associate to blend SEO, PR, and data-driven storytelling. You’ll support campaigns, craft pitches, and help expand our brand visibility.

You will build journalist relations, learn AI-powered tools for research and outreach, and contribute to cross-team initiatives in a fast-paced environment. Ideal for recent grads or early-career professionals eager to learn and grow.